Managing brand identity strategy : how professional football wins the game
Jens Blumrodt and Nell C. Huang-Horowitz
| Year of publication: |
2017
|
|---|---|
| Authors: | Blumrodt, Jens ; Huang-Horowitz, Nell C. |
| Published in: |
Journal of business strategy. - Bingley : Emerald, ISSN 0275-6668, ZDB-ID 605131-5. - Vol. 38.2017, 6, p. 31-37
|
| Subject: | Websites | Brand image | Brand identity | Digital communication | Football | Web-based communication | Fußball | Markenimage | Markenführung | Brand management | Website | Marketingmanagement | Marketing management | Online-Marketing | Internet marketing | Öffentlichkeitsarbeit | Public relations | Profisport | Professional sports | Konsumentenverhalten | Consumer behaviour | Sportmarketing | Sports marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JBS-08-2016-0083 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011757467