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~isPartOf:"International journal of sports marketing & sponsorship"
~isPartOf:"Psychology & marketing"
~person:"Palmer, Karen"
~subject:"Sponsorship"
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Palmer, Karen
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Psychology & marketing
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Self-congruence theory : towards a greater understanding on the global and malleable selves in a sports specific consumption context
Plewa, Carolin
;
Palmer, Karen
- In:
International journal of sports marketing & sponsorship
15
(
2014
)
4
,
pp. 230-252
Persistent link: https://www.econbiz.de/10010410853
Saved in:
2
Determinants of community-based sponsorship impact on self-congruity
Quester, Pascale
;
Plewa, Carolin
;
Palmer, Karen
; …
- In:
Psychology & marketing
30
(
2013
)
11
,
pp. 996-1007
Persistent link: https://www.econbiz.de/10010206831
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