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~isPartOf:"International journal of sports marketing & sponsorship"
~isPartOf:"The journal of consumer marketing"
~type_genre:"Aufsatz in Zeitschrift"
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Consumer behaviour
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International journal of sports marketing & sponsorship
The journal of consumer marketing
Journal of business research : JBR
21
Journal of retailing and consumer services
14
Journal of travel and tourism marketing
10
The journal of product & brand management
9
Tourism management : research, policies, practice
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International journal of hospitality management
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Asia Pacific journal of marketing and logistics
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International journal of advertising : the review of marketing communications
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Journal of destination marketing & management
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Journal of international consumer marketing
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Journal of marketing communications
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Journal of vacation marketing
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Psychology & marketing
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International journal of contemporary hospitality management
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Journal of retailing
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Journal of strategic marketing
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ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
3
Journal of business ethics : JOBE
3
Journal of fashion marketing and management
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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The journal of brand management : an international journal
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Australasian marketing journal
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European Sport management quarterly : ESMQ
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European journal of marketing : EJM
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Gadjah Mada international journal of business
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International journal of electronic marketing and retailing : IJEMR
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International journal of internet marketing and advertising : IJIMA
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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International marketing review
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International review on public and non-profit marketing
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ECONIS (ZBW)
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1
Effects of in-game brand
congruity
on esports consumers' implicit and explicit memory
Hwang, Yongjin
;
Watanabe, Nicholas Masafumi
;
Nagel, Mark S.
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
1
,
pp. 108-128
Persistent link: https://www.econbiz.de/10014232451
Saved in:
2
Exploring the drivers and consequences of the "awe" emotion in outdoor sports : a study using the latest partial least squares structural equation modeling technique and necessary...
Liu, Yide
;
Yu, Cheng
;
Damberg, Svenja
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
2
,
pp. 278-294
Persistent link: https://www.econbiz.de/10013369891
Saved in:
3
An examination of innovative consumers' playfulness on their pre-ordering behavior
Byun, Kyung-Ah
;
Dass, Mayukh
;
Kumar, Piyush
;
Kim, Junghwan
- In:
The journal of consumer marketing
34
(
2017
)
3
,
pp. 226-240
Persistent link: https://www.econbiz.de/10011694833
Saved in:
4
Investigating the different congruence effects on sports sponsor brand equity
Wang, Michael Chih-Hung
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
2
,
pp. 196-211
Persistent link: https://www.econbiz.de/10011709619
Saved in:
5
The effect of endorsement and congruence on banner ads on sports websites
Yi, U-yŏng
;
Hur, Youngjin
;
Kim, Dae Yeon
;
Brigham, …
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
3
,
pp. 263-280
Persistent link: https://www.econbiz.de/10011781340
Saved in:
6
Actual and ideal-self congruence and dual brand passion
Astakhova, Marina
;
Swimberghe, Krist R.
;
Wooldridge, …
- In:
The journal of consumer marketing
34
(
2017
)
7
,
pp. 664-672
Persistent link: https://www.econbiz.de/10011808335
Saved in:
7
Narcissistic consumers in retail settings
Naderi, Iman
;
Paswan, Audhesh K.
- In:
The journal of consumer marketing
33
(
2016
)
5
,
pp. 376-386
Persistent link: https://www.econbiz.de/10011553772
Saved in:
8
Is font size a big deal? : a transaction – acquisition utility perspective on comparative price promotions
Aggarwal, Praveen
;
Vaidyanathan, Rajiv
- In:
The journal of consumer marketing
33
(
2016
)
6
,
pp. 408-416
Persistent link: https://www.econbiz.de/10011629285
Saved in:
9
Others' environmental concern as a social determinant of green buying
Bertrandias, Laurent
;
Elgaaied-Gambier, Leila
- In:
The journal of consumer marketing
31
(
2014
)
6/7
,
pp. 417-429
Persistent link: https://www.econbiz.de/10010459822
Saved in:
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