An examination of innovative consumers' playfulness on their pre-ordering behavior
Kyung-Ah Byun, Mayukh Dass, Piyush Kumar and Junghwan Kim
| Year of publication: |
2017
|
|---|---|
| Authors: | Byun, Kyung-Ah ; Dass, Mayukh ; Kumar, Piyush ; Kim, Junghwan |
| Published in: |
The journal of consumer marketing. - Bingley : Emerald Publishing Limited, ISSN 0736-3761, ZDB-ID 630151-4. - Vol. 34.2017, 3, p. 226-240
|
| Subject: | Self-congruity | Consumer innovativeness | Advance purchase | Playfulness | Pre-orders | Konsumentenverhalten | Consumer behaviour | Innovation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JCM-01-2016-1684 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011694833