An investigation of the effects of product recalls on brand commitment and purchase intention
Kyung-Ah Byun; Mayukh Dass
| Year of publication: |
2015
|
|---|---|
| Authors: | Byun, Kyung-Ah ; Dass, Mayukh |
| Published in: |
The journal of consumer marketing. - Bingley : Emerald Publishing Limited, ISSN 0736-3761, ZDB-ID 630151-4. - Vol. 32.2015, 1, p. 1-14
|
| Subject: | Affective commitment | Attribution theory | Calculative commitment | Finite mixture models | Product recalls | Purchase intention | Produkthaftung | Product liability | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Mitarbeiterbindung | Employee retention | Produktsicherheit | Product safety | Theorie | Theory | Kaufentscheidung | Purchase decision |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010530037