Innovative user engagement and playfulness on adoption intentions of technological products : evidence from SEM-based multivariate approach
Saima Hussain, Sara Qazi, Rizwan Raheem Ahmed, Jolita Vveinhardt and Dalia Streimikiene
| Year of publication: |
2019
|
|---|---|
| Authors: | Hussain, Saima ; Qazi, Sara ; Ahmed, Rizwan Raheem ; Vveinhardt, Jolita ; Štreimikienė, Dalia |
| Published in: |
Economic research. - Abingdon : Routledge, Taylor & Francis Group, ISSN 1331-677X, ZDB-ID 2171828-3. - Vol. 32.2019, 1,1, p. 555-577
|
| Subject: | Innovation adoption | incumbent loyalty | user engagement | playfulness | innovativeness | Innovation | Konsumentenverhalten | Consumer behaviour | Innovationsdiffusion | Innovation diffusion | Innovationsakzeptanz | Kundenintegration | Customer integration | Innovationsmanagement | Innovation management | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/1331677X.2018.1558086 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012388213