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~isPartOf:"International journal of sports marketing & sponsorship"
~isPartOf:"Zur Ökonomik der Rechte bei Sportveranstaltungen"
~subject:"Relationship marketing"
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Relationship marketing
Football
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Fußball
54
Professional sports
41
Profisport
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Sportmarketing
30
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30
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25
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International journal of sports marketing & sponsorship
Zur Ökonomik der Rechte bei Sportveranstaltungen
Journal of sport management : the official journal of the North American Society of Sport Management
12
European Sport management quarterly : ESMQ
8
International journal of sport management and marketing : IJSMM
6
Journal of strategic marketing
4
Sport management review
4
Journal of business research : JBR
3
Sport, Business and Management : an international journal ; SBM
3
Asia Pacific journal of marketing and logistics
2
International journal of advertising : the quarterly review of marketing communications
2
Journal of customer behaviour
2
Journal of marketing management : MM
2
Journal of travel and tourism marketing
2
Applied economics
1
Applied economics letters
1
Central European business review : CEBR
1
Customer-centric marketing strategies : tools for building organizational performance
1
Digitalisierung des Handels mit ePace : innovative E-Commerce-Geschäftsmodelle und digitale Zeitvorteile
1
Direct marketing : an international journal
1
European journal of international management : EJIM
1
European journal of operational research : EJOR
1
Future Business Journal
1
Gabler Edition Wissenschaft
1
Global business and finance review
1
Global journal of business research : GJBR
1
Handbuch Zielgruppenmanagement
1
International journal of business and globalisation : IJBG
1
International journal of e-business research : an official publication of the Information Resources Management Association
1
Journal of Indian business research
1
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
1
Journal of international financial markets, institutions & money
1
Journal of promotion management : JPM
1
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of retailing and consumer services
1
Journal of service research : JSR
1
Journal of service theory and practice : JSTP
1
Journal of transnational management : the official journal of the International Management Development Association
1
Karriere durch praxisorientierte Ausbildung
1
Management und Verantwortung vor und nach den 90 Minuten : ökonomisches und gesellschaftliches Handeln im Profi-Fußball
1
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ECONIS (ZBW)
11
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1
From horizontal to vertical relationships : how online community identification fosters sport fans' team identification and behavioural intentions
Kim, Sungkyung
;
Manoli, Argyro Elisavet
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10014232437
Saved in:
2
Sport consumers : perceiving and enjoying danger in American football
Cornwell, T. Bettina
;
Pappu, Ravi
;
Setten, Eric
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
5
,
pp. 853-870
Persistent link: https://www.econbiz.de/10014430850
Saved in:
3
Taking fan engagement to a new level : assessing sports consumer interest in virtual environments and Web3 activations
Schlimm, Joern
;
Breuer, Christoph
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
5
,
pp. 928-949
Persistent link: https://www.econbiz.de/10014430857
Saved in:
4
Customer engagement on social media : an examination of NFL teams' Instagram posts
Wang, Wenche
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
5
,
pp. 1021-1038
Persistent link: https://www.econbiz.de/10014430864
Saved in:
5
The moderating effect of fan engagement on the relationship between fan knowledge and fan co-creation in social media
Behnam, Mohsen
;
Dickson, Geoff
;
Delshab, Vahid
;
Gerke, Anna
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
4
,
pp. 606-622
Persistent link: https://www.econbiz.de/10014381117
Saved in:
6
Season ticket holder segmentation in professional sports : an application of the sports relationship marketing model
Finch, David J.
;
Abeza, Gashaw
;
O'Reilly, Norm
;
Nadeau, John
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
1
,
pp. 110-131
Persistent link: https://www.econbiz.de/10012797844
Saved in:
7
Antecedents of satisfaction and loyalty in different spectator tribes in a football context
Lamberti, Giuseppe
;
Rialp Criado, Josep
;
Simon, Alexandra
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
2
,
pp. 295-310
Persistent link: https://www.econbiz.de/10013369892
Saved in:
8
Sport league website : an effective marketing communication tool for corporate sponsors
Kim, Doyeop
;
Walker, Matthew
;
Heo, Jun
;
Koo, Gi-Yong
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
3
,
pp. 314-327
Persistent link: https://www.econbiz.de/10011781803
Saved in:
9
Effects of social media interactions on brand associations : a comparative study of soccer fan clubs
Parganas, Petros
;
Anagnostopoulos, Christos
;
Chadwick, Simon
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
2
,
pp. 149-165
Persistent link: https://www.econbiz.de/10011709338
Saved in:
10
We love to hate them! : social media-based anti-brand communities in professional football
Popp, Bastian
;
Germelmann, Claas Christian
;
Jung, Benjamin
- In:
International journal of sports marketing & sponsorship
17
(
2016
)
4
,
pp. 349-367
Persistent link: https://www.econbiz.de/10011608086
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