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~isPartOf:"International journal of sports marketing & sponsorship"
~isPartOf:"Zur Ökonomik der Rechte bei Sportveranstaltungen"
~subject:"Social web"
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41
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30
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30
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25
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25
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International journal of sports marketing & sponsorship
Zur Ökonomik der Rechte bei Sportveranstaltungen
International journal of sport management and marketing : IJSMM
10
European Sport management quarterly : ESMQ
7
Der Einsatz Sozialer Medien im Sport : Gestaltung, Vermarktung, Monetarisierung
4
Journal of sport management : the official journal of the North American Society of Sport Management
4
Sport management review
4
Journal of business research : JBR
3
Journal of strategic marketing
2
Neue und innovative Einnahmequellen im Spitzensport : Tagungsband zur 3. Expertentagung „Social Media Marketing im Spitzensport“
2
Accounting, auditing & accountability journal
1
Applied economics
1
Applied economics letters
1
CSR und Digitalisierung : der digitale Wandel als Chance und Herausforderung für Wirtschaft und Gesellschaft
1
Community-Marketing : wie Unternehmen in sozialen Netzwerken Werte schaffen
1
Corporate governance and research & development studies : CGR&DS
1
DBS business review : an international academic collaboration
1
Decision analysis : a journal of the Institute for Operations Research and the Management Sciences, INFORMS
1
Dienstleistungsmanagement und Social Media : Potenziale, Strategien und Instrumente
1
Digitalisierung des Handels mit ePace : innovative E-Commerce-Geschäftsmodelle und digitale Zeitvorteile
1
Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre
1
Diskussionspapier des Instituts für Organisationsökonomik : [DP-IO]
1
European journal of international management : EJIM
1
European journal of operational research : EJOR
1
HMD : Praxis der Wirtschaftsinformatik
1
Hamburg contemporary economic discussions
1
Handbook of research on integrating social media into strategic marketing
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
Innovation & management review
1
International journal of sport finance
1
Journal of advertising research
1
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
1
Journal of marketing management : MM
1
Journal of promotion management : innovations in planning and applied research
1
Journal of retailing and consumer services
1
Journal of risk and financial management : JRFM
1
Marketing analysis in sport business : global perspectives
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Marketing theory
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Palgrave pivot
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ECONIS (ZBW)
7
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1
Taking fan engagement to a new level : assessing sports consumer interest in virtual environments and Web3 activations
Schlimm, Joern
;
Breuer, Christoph
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
5
,
pp. 928-949
Persistent link: https://www.econbiz.de/10014430857
Saved in:
2
Customer engagement on social media : an examination of NFL teams' Instagram posts
Wang, Wenche
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
5
,
pp. 1021-1038
Persistent link: https://www.econbiz.de/10014430864
Saved in:
3
From horizontal to vertical relationships : how online community identification fosters sport fans' team identification and behavioural intentions
Kim, Sungkyung
;
Manoli, Argyro Elisavet
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10014232437
Saved in:
4
The moderating effect of fan engagement on the relationship between fan knowledge and fan co-creation in social media
Behnam, Mohsen
;
Dickson, Geoff
;
Delshab, Vahid
;
Gerke, Anna
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
4
,
pp. 606-622
Persistent link: https://www.econbiz.de/10014381117
Saved in:
5
Effects of social media interactions on brand associations : a comparative study of soccer fan clubs
Parganas, Petros
;
Anagnostopoulos, Christos
;
Chadwick, Simon
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
2
,
pp. 149-165
Persistent link: https://www.econbiz.de/10011709338
Saved in:
6
We love to hate them! : social media-based anti-brand communities in professional football
Popp, Bastian
;
Germelmann, Claas Christian
;
Jung, Benjamin
- In:
International journal of sports marketing & sponsorship
17
(
2016
)
4
,
pp. 349-367
Persistent link: https://www.econbiz.de/10011608086
Saved in:
7
Visual analytics of Twitter conversations about corporate sponsors of FC Barcelona and Juventus at the 2015 UEFA final
Jensen, Ricard W.
;
Limbu, Yam B.
;
Spong, Yasha
- In:
International journal of sports marketing & sponsorship
16
(
2014/2015
)
4
,
pp. 242-248
Persistent link: https://www.econbiz.de/10011482357
Saved in:
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