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~isPartOf:"International journal of sports marketing & sponsorship"
~person:"Abdolmaleki, Hossein"
~person:"Byon, Kevin K."
~person:"Zhang, James J."
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Abdolmaleki, Hossein
Byon, Kevin K.
Zhang, James J.
Biscaia, Rui
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International journal of sports marketing & sponsorship
Sport management review
3
European Sport management quarterly : ESMQ
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International journal of sport management and marketing : IJSMM
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2
Exploring the rise of fandom in contemporary consumer culture
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ECONIS (ZBW)
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1
Understanding the relationship between acceptance of multifunctional health and fitness features of wrist-worn wearables and actual usage
Hahm, Jeongbeom
;
Choi, Heedong
;
Matsuoka, Hirotaka
; …
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
2
,
pp. 333-358
Persistent link: https://www.econbiz.de/10014331416
Saved in:
2
Co-branding drivers between professional sport organizations and on-field sports apparel sponsors
Abdolmaleki, Hossein
;
Mohammadi, Sardar
;
Babaei, Mehdi
; …
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
5
,
pp. 985-1001
Persistent link: https://www.econbiz.de/10014430860
Saved in:
3
Impact of market demand on recurring hallmark sporting event spectators : an empirical study of the Shanghai Masters
Luo, Lei
;
Qian, Tyreal Yizhou
;
Rich, Gregg
;
Zhang, James J.
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
2
,
pp. 311-325
Persistent link: https://www.econbiz.de/10013369896
Saved in:
4
Sport business in China : current state and prospect
Liu, Dongfeng
;
Zhang, James J.
;
Desbordes, Michel
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
1
,
pp. 2-10
Persistent link: https://www.econbiz.de/10011695186
Saved in:
5
Push and pull factors associated with the CTTSL game events between on-site and online consumer
Zhang, Yi
;
Byon, Kevin K.
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
1
,
pp. 48-69
Persistent link: https://www.econbiz.de/10011695261
Saved in:
6
Sport business in China
Zhang, James J.
(
ed.
);
Liu, Dongfeng
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011695462
Saved in:
7
Variables affecting the market demand of sport lottery sales in China : the case of Guangdong Province
Zhou, Liangjun
;
Zhang, James J.
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
1
,
pp. 116-136
Persistent link: https://www.econbiz.de/10011695496
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