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~isPartOf:"International journal of sports marketing & sponsorship"
~subject:"Brand extension"
~subject:"Markenimage"
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Brand extension
Markenimage
Brand management
44
Markenführung
44
Consumer behaviour
35
Konsumentenverhalten
35
Brand image
34
Sportmarketing
31
Sports marketing
31
Professional sports
20
Profisport
20
Sport
17
Sports
17
Advertising effects
12
Football
12
Fußball
12
Sponsoring
12
Werbewirkung
12
Sponsorship
11
Brand
10
Markenartikel
10
Athletes
9
Sportler
9
Internet marketing
8
Online-Marketing
8
Celebrity endorsement
7
Celebrity-Werbung
7
Sport event
7
Sport organization
7
Sportorganisation
7
Sportveranstaltung
7
Beziehungsmarketing
6
Relationship marketing
6
Social Web
6
Social web
6
Personality psychology
5
Persönlichkeitspsychologie
5
Brand equity
4
Marketing
4
Netherlands
4
Niederlande
4
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English
34
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Williams, Antonio S.
2
Aiken, K. Damon
1
Almeida, Victor
1
Anagnostopoulos, Christos
1
Baena, Verónica
1
Berndt, Adele
1
Bozman, Carl S.
1
Bradbury, Trish
1
Brison, Natasha
1
Calapez, André
1
Campbell, Richard M.
1
Catley, Bevan
1
Chadwick, Simon
1
Cham Tat Huei
1
Chang, Kyungro
1
Chase, Nancy M.
1
Cheng, Li Keng
1
Chiu, Weisheng
1
Cho, Sungho
1
Cianfrone, Beth A.
1
Friesner, Dan
1
Gao, Ying
1
Giroux, Marilyn
1
Heo, Yoon
1
Hiram Ting
1
Holt, Matthew
1
Huang, Haiyan
1
Huang, Hsien-Long
1
Hwa, Jacky Cheah Jun
1
Hwang, Yongjin
1
Jee, Yongseok
1
Kang, Joon Ho
1
Kellison, Timothy B.
1
Kim, Taehee
1
Koch, Eric C.
1
Kok Wei Khong
1
Koo, Jakeun
1
Kwon, Hyungil H.
1
Lacey, Russell
1
Lai, Ching-Chi
1
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Published in...
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International journal of sports marketing & sponsorship
Journal of business research : JBR
479
The journal of brand management : an international journal
352
The journal of product & brand management
315
Journal of retailing and consumer services
247
Psychology & marketing
143
European journal of marketing : EJM
112
Asia Pacific journal of marketing and logistics
108
Tourism management : research, policies, practice
99
Journal of travel and tourism marketing
98
Journal of marketing communications
91
Marketing intelligence & planning
82
SpringerLink / Bücher
82
International journal of hospitality management
81
Journal of international consumer marketing
74
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
72
The journal of consumer marketing
71
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
68
Industrial marketing management : the international journal for industrial and high-tech firms
67
International marketing review
66
Journal of global marketing
64
Journal of marketing management : MM
64
Journal of marketing
62
Marketing letters : a journal of research in marketing
62
Journal of strategic marketing
60
Journal of the Academy of Marketing Science
58
Cogent business & management
56
Journal of consumer research : JCR ; an interdisciplinary bimonthly
56
Journal of fashion marketing and management
56
The IUP journal of brand management : IJBRM
54
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
52
Journal of promotion management : innovations in planning and applied research
51
International journal of advertising : the quarterly review of marketing communications
49
International journal of consumer studies
49
International journal of internet marketing and advertising : IJIMA
48
Journal of marketing research : JMR
48
Journal of Islamic marketing
47
Journal of promotion management : JPM
47
Sport marketing quarterly : preferred journal of the Sport Marketing Association
46
Tourism management perspectives : TMP
45
Qualitative market research : an international journal
43
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ECONIS (ZBW)
34
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34
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1
The
brand
persona of a football manager : the case of Arsène Wenger
Berndt, Adele
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
1
,
pp. 209-226
Persistent link: https://www.econbiz.de/10012797850
Saved in:
2
Brand
communication and the mass vaccination center : stadium, team and community perspectives
Sears, Jackson
;
Cianfrone, Beth A.
;
Kellison, Timothy B.
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
2
,
pp. 241-258
Persistent link: https://www.econbiz.de/10014331363
Saved in:
3
The impact of
brand
attribution for an innovative sports product introduced on the fitness market in France
Mischler, Sarah
;
Pichot, Lilian
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
1
,
pp. 109-124
Persistent link: https://www.econbiz.de/10014504952
Saved in:
4
Online posting intention : do the social communication and
brand
equity of esports matter?
Wang, Xi
;
You, Xinyi
;
Xu, Yulan
;
Zheng, Jie
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
1
,
pp. 161-187
Persistent link: https://www.econbiz.de/10014504965
Saved in:
5
Esports fan identity toward sponsor-sponsee relationship : an understanding of the role-based identity
Calapez, André
;
Ribeiro, Tiago
;
Almeida, Victor
; …
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
1
,
pp. 42-66
Persistent link: https://www.econbiz.de/10014504792
Saved in:
6
Effects of in-game
brand
congruity on esports consumers' implicit and explicit memory
Hwang, Yongjin
;
Watanabe, Nicholas Masafumi
;
Nagel, Mark S.
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
1
,
pp. 108-128
Persistent link: https://www.econbiz.de/10014232451
Saved in:
7
Antecedents of the attitude toward the athlete celebrities' human
brand
extensions
Koo, Jakeun
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
2
,
pp. 241-258
Persistent link: https://www.econbiz.de/10013369887
Saved in:
8
Once upon a time : using
brand
stories to sell signature sneakers
Williams, Antonio
;
Heo, Yoon
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
5
,
pp. 950-966
Persistent link: https://www.econbiz.de/10014430858
Saved in:
9
Continuance intention in running apps : the moderating effect of relationship norms
Cheng, Li Keng
;
Huang, Hsien-Long
;
Lai, Ching-Chi
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
1
,
pp. 132-154
Persistent link: https://www.econbiz.de/10012797845
Saved in:
10
When sports sponsorship incurs
brand
risk : the roles of team performance,
brand
familiarity and team identification
Yuan, Shaofeng
;
Gao, Ying
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
4
,
pp. 767-784
Persistent link: https://www.econbiz.de/10013370491
Saved in:
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