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~isPartOf:"International journal of sports marketing & sponsorship"
~subject:"Brand extension"
~subject:"Relationship marketing"
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Search: subject:"Brand"
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Brand extension
Relationship marketing
Brand management
44
Markenführung
44
Consumer behaviour
35
Konsumentenverhalten
35
Brand image
34
Markenimage
34
Sportmarketing
31
Sports marketing
31
Professional sports
20
Profisport
20
Sport
17
Sports
17
Advertising effects
12
Football
12
Fußball
12
Sponsoring
12
Werbewirkung
12
Sponsorship
11
Brand
10
Markenartikel
10
Athletes
9
Sportler
9
Internet marketing
8
Online-Marketing
8
Celebrity endorsement
7
Celebrity-Werbung
7
Sport event
7
Sport organization
7
Sportorganisation
7
Sportveranstaltung
7
Beziehungsmarketing
6
Social Web
6
Social web
6
Personality psychology
5
Persönlichkeitspsychologie
5
Brand equity
4
Marketing
4
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4
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4
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9
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Almeida, Victor
1
Anagnostopoulos, Christos
1
Bradbury, Trish
1
Calapez, André
1
Catley, Bevan
1
Chadwick, Simon
1
Chang, Kyungro
1
Cheng, Li Keng
1
Chiu, Weisheng
1
Germelmann, Claas Christian
1
Huang, Hsien-Long
1
Jee, Yongseok
1
Jung, Benjamin
1
Kim, Taehee
1
Koo, Jakeun
1
Lai, Ching-Chi
1
Lee, Ho Jin
1
Parganas, Petros
1
Pedragosa, Vera
1
Popp, Bastian
1
Ribeiro, Tiago
1
Seo, Hyo Min
1
Won, Doyeon
1
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International journal of sports marketing & sponsorship
Journal of business research : JBR
197
The journal of brand management : an international journal
130
Journal of retailing and consumer services
129
The journal of product & brand management
120
International journal of hospitality management
58
Psychology & marketing
49
SpringerLink / Bücher
42
Asia Pacific journal of marketing and logistics
38
European journal of marketing : EJM
35
Industrial marketing management : the international journal for industrial and high-tech firms
35
Journal of travel and tourism marketing
34
Cogent business & management
33
Marketing intelligence & planning
33
Journal of strategic marketing
32
Journal of the Academy of Marketing Science
31
International journal of internet marketing and advertising : IJIMA
30
Journal of promotion management : innovations in planning and applied research
28
International journal of contemporary hospitality management
26
Journal of hospitality marketing & management
26
Journal of marketing
26
Journal of marketing management : MM
25
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
21
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
20
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
19
The IUP journal of brand management : IJBRM
19
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
18
Journal of fashion marketing and management
18
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
18
Journal of marketing communications
18
Journal of retailing
18
Marketing letters : a journal of research in marketing
18
The journal of consumer marketing
18
Tourism management : research, policies, practice
18
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
17
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
17
Business horizons
16
The journal of services marketing
16
Global business review
15
Journal of marketing analytics : JMA
15
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
15
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ECONIS (ZBW)
9
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1
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9
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9
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date (newest first)
date (oldest first)
1
Esports fan identity toward sponsor-sponsee relationship : an understanding of the role-based identity
Calapez, André
;
Ribeiro, Tiago
;
Almeida, Victor
; …
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
1
,
pp. 42-66
Persistent link: https://www.econbiz.de/10014504792
Saved in:
2
Antecedents of the attitude toward the athlete celebrities' human
brand
extensions
Koo, Jakeun
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
2
,
pp. 241-258
Persistent link: https://www.econbiz.de/10013369887
Saved in:
3
Continuance intention in running apps : the moderating effect of relationship norms
Cheng, Li Keng
;
Huang, Hsien-Long
;
Lai, Ching-Chi
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
1
,
pp. 132-154
Persistent link: https://www.econbiz.de/10012797845
Saved in:
4
The impacts of
brand
asset of domestic screen golf playing systems upon
brand
trust and
brand
loyalty
Lee, Ho Jin
;
Jee, Yongseok
- In:
International journal of sports marketing & sponsorship
17
(
2016
)
4
,
pp. 320-332
Persistent link: https://www.econbiz.de/10011608067
Saved in:
5
Consumer-
brand
relationships in sports products and repurchase intention : an application of the investment model
Chiu, Weisheng
;
Won, Doyeon
- In:
International journal of sports marketing & sponsorship
17
(
2016
)
3
,
pp. 243-256
Persistent link: https://www.econbiz.de/10011607882
Saved in:
6
Effects of social media interactions on
brand
associations : a comparative study of soccer fan clubs
Parganas, Petros
;
Anagnostopoulos, Christos
;
Chadwick, Simon
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
2
,
pp. 149-165
Persistent link: https://www.econbiz.de/10011709338
Saved in:
7
The impact of celebrity-advertising context congruence on the effectiveness of
brand
image transfer
Kim, Taehee
;
Seo, Hyo Min
;
Chang, Kyungro
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
3
,
pp. 246-262
Persistent link: https://www.econbiz.de/10011781268
Saved in:
8
We love to hate them! : social media-based anti-
brand
communities in professional football
Popp, Bastian
;
Germelmann, Claas Christian
;
Jung, Benjamin
- In:
International journal of sports marketing & sponsorship
17
(
2016
)
4
,
pp. 349-367
Persistent link: https://www.econbiz.de/10011608086
Saved in:
9
Committing regicide: rebranding the Football Kingz
Bradbury, Trish
;
Catley, Bevan
- In:
International journal of sports marketing & sponsorship
9
(
2007/08
)
1
,
pp. 11-22
Persistent link: https://www.econbiz.de/10003678061
Saved in:
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