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~isPartOf:"International journal of sports marketing & sponsorship"
~subject:"Brand extension"
~subject:"Sponsorship"
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Search: subject:"Brand"
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Brand extension
Sponsorship
Brand management
44
Markenführung
44
Consumer behaviour
35
Konsumentenverhalten
35
Brand image
34
Markenimage
34
Sportmarketing
31
Sports marketing
31
Professional sports
20
Profisport
20
Sport
17
Sports
17
Advertising effects
12
Football
12
Fußball
12
Sponsoring
12
Werbewirkung
12
Brand
10
Markenartikel
10
Athletes
9
Sportler
9
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8
Online-Marketing
8
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7
Celebrity-Werbung
7
Sport event
7
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7
Sportorganisation
7
Sportveranstaltung
7
Beziehungsmarketing
6
Relationship marketing
6
Social Web
6
Social web
6
Personality psychology
5
Persönlichkeitspsychologie
5
Brand equity
4
Marketing
4
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4
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4
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14
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Abdolmaleki, Hossein
1
Babaei, Mehdi
1
Beek, Remco
1
Biscaia, Rui
1
Boronczyk, Felix
1
Bradbury, Trish
1
Breuer, Christoph
1
Catley, Bevan
1
Chang, Kyungro
1
DeGaris, Larry
1
Derom, Inge
1
Dickson, Geoff
1
Fransen, Marieke L.
1
Funk, Dan
1
Gao, Ying
1
Kim, Taehee
1
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1
Koo, Jakeun
1
Lacey, Russell
1
Leng, Ho Keat
1
McDaniel, Stephen R.
1
Mohammadi, Sardar
1
Muntinga, Daan G.
1
Palmer, Karen
1
Plewa, Carolin
1
Rompay, Thomas J. L. van
1
Ross, Stephen
1
Rumpf, Christopher
1
Scheinbaum, Angeline Close
1
Seo, Hyo Min
1
Soheili, Behzad
1
Trail, Galen
1
Van Hoecke, Jo
1
Wang, Michael Chih-Hung
1
Yoshida, Masayuki
1
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International journal of sports marketing & sponsorship
Journal of business research : JBR
37
The journal of brand management : an international journal
34
The journal of product & brand management
26
Psychology & marketing
20
European journal of marketing : EJM
17
International journal of advertising : the quarterly review of marketing communications
17
Sport marketing quarterly : preferred journal of the Sport Marketing Association
16
SpringerLink / Bücher
13
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
12
Journal of the Academy of Marketing Science
12
International journal of sport management and marketing : IJSMM
11
Brand management ; Vol. 3
10
Journal of marketing
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Sport management review
9
Journal of sport management : the official journal of the North American Society of Sport Management
8
Research
8
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
7
Journal of marketing management : MM
7
Journal of retailing and consumer services
7
Gabler Edition Wissenschaft / Marken- und Produktmanagement
6
Innovatives Markenmanagement
6
Journal of consumer research : JCR ; an interdisciplinary bimonthly
6
Journal of marketing research : JMR
6
Journal of strategic marketing
6
Marketing letters : a journal of research in marketing
6
The IUP journal of brand management : IJBRM
6
European Sport management quarterly : ESMQ
5
Industrial marketing management : the international journal for industrial and high-tech firms
5
Journal of advertising : official publication of the American Academy of Advertising
5
Springer eBook Collection / Business and Economics
5
The journal of consumer marketing
5
AMS review : official publication of the Academy of Marketing Science
4
Australasian marketing journal
4
Gabler Edition Wissenschaft
4
International journal of consumer studies
4
Journal of advertising research
4
Journal of fashion marketing and management
4
Journal of international consumer marketing
4
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ECONIS (ZBW)
14
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10
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14
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1
Antecedents of the attitude toward the athlete celebrities' human
brand
extensions
Koo, Jakeun
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
2
,
pp. 241-258
Persistent link: https://www.econbiz.de/10013369887
Saved in:
2
When sports sponsorship incurs
brand
risk : the roles of team performance,
brand
familiarity and team identification
Yuan, Shaofeng
;
Gao, Ying
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
4
,
pp. 767-784
Persistent link: https://www.econbiz.de/10013370491
Saved in:
3
Sponsorship and social justice :
brand
positioning on diversity and inclusion in sport marketing during the 2020 UEFA European football championship
Beek, Remco
;
Van Hoecke, Jo
;
Derom, Inge
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
3
,
pp. 538-557
Persistent link: https://www.econbiz.de/10014331530
Saved in:
4
Co-branding drivers between professional sport organizations and on-field sports apparel sponsors
Abdolmaleki, Hossein
;
Mohammadi, Sardar
;
Babaei, Mehdi
; …
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
5
,
pp. 985-1001
Persistent link: https://www.econbiz.de/10014430860
Saved in:
5
Investigating the different congruence effects on sports sponsor
brand
equity
Wang, Michael Chih-Hung
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
2
,
pp. 196-211
Persistent link: https://www.econbiz.de/10011709619
Saved in:
6
A model bridging team
brand
experience and sponsorship
brand
experience
Biscaia, Rui
;
Trail, Galen
;
Ross, Stephen
;
Yoshida, Masayuki
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
4
,
pp. 380-399
Persistent link: https://www.econbiz.de/10011821792
Saved in:
7
Game play and the effectiveness of sponsor signage : visual attention to
brand
messages in live sport broadcasts
Boronczyk, Felix
;
Rumpf, Christopher
;
Breuer, Christoph
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
5
,
pp. 950-965
Persistent link: https://www.econbiz.de/10013370519
Saved in:
8
The impact of celebrity-advertising context congruence on the effectiveness of
brand
image transfer
Kim, Taehee
;
Seo, Hyo Min
;
Chang, Kyungro
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
3
,
pp. 246-262
Persistent link: https://www.econbiz.de/10011781268
Saved in:
9
Self-congruence theory : towards a greater understanding on the global and malleable selves in a sports specific consumption context
Plewa, Carolin
;
Palmer, Karen
- In:
International journal of sports marketing & sponsorship
15
(
2014
)
4
,
pp. 230-252
Persistent link: https://www.econbiz.de/10010410853
Saved in:
10
How fit connects service
brand
sponsors with consumers' passions for sponsored events
Lacey, Russell
;
Scheinbaum, Angeline Close
- In:
International journal of sports marketing & sponsorship
14
(
2012/13
)
3
,
pp. 212-228
Persistent link: https://www.econbiz.de/10009765605
Saved in:
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