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~isPartOf:"International journal of sports marketing & sponsorship"
~subject:"Fernsehen"
~subject:"Fernsehsender"
~subject:"Sportveranstaltung"
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Fernsehen
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Bauman, Lois
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Jensen, Jonathan A.
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International journal of sports marketing & sponsorship
Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
8
Strategien erfolgreicher TV-Marken : eine internationale Analyse
6
Journal of sports economics
5
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
5
International journal of sport finance
4
Media-Perspektiven
4
Arts and the market
3
JMM : the international journal on media management
3
Prometheus : critical studies in innovation
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Schriften zur Rundfunkökonomie
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Sport management review
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The journal of media economics
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Working paper series / Charles University, Center for Economic Research and Graduate Education ; Academy of Sciences of the Czech Republic, Economics Institute, CERGE-EI
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Economics letters
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European journal of marketing : EJM
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Handbuch Unterhaltungsproduktion : Beschaffung und Produktion von Fernsehunterhaltung
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IFN working paper
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Information economics and policy : IEP
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International journal on media management : JMM
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International screen industries
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Journal of marketing communications
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Journal of media business studies
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Journal of promotion management : JPM
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P / the Rand Corporation
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Reports and papers on mass communication
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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Telematics and informatics : an interdisciplinary journal on the social impacts of new technologies
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Zur Ökonomie der Unterhaltungsproduktion
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A BFI book
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A Bantam book
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Accounting history : journal of the Accounting History Special Interest Group of the Accounting Association of Australia and New Zealand
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Advances in media, entertainment, and the arts (AMEA) book series
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Aktuelle Strategien von Medienunternehmen : Ergebnisse der Ravensburger Mediengespräche
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American economic journal : a journal of the American Economic Association
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Annual Marketing Research Conference : contributed papers, 1953
1
Applied economics letters
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Arbeitspapiere der FOM
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Arts and the market : AAM
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Asia Pacific journal of marketing and logistics
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The importance of winning : an analysis of the relationship between an athlete's performance and sponsor exposure during televised sports events
Jensen, Jonathan A.
- In:
International journal of sports marketing & sponsorship
13
(
2011/12
)
4
,
pp. 282-294
Persistent link: https://www.econbiz.de/10009615132
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2
Winning the Olympic marketing game : recall of logos on clothing, equipment and venues at the 2006 Winter Olympics
Robinson, Tom
;
Bauman, Lois
- In:
International journal of sports marketing & sponsorship
9
(
2007/08
)
4
,
pp. 290-305
Persistent link: https://www.econbiz.de/10003761154
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