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~isPartOf:"International journal of sports marketing & sponsorship"
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Search: subject_exact:"Sportsmen"
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Athletes
23
Sportler
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Consumer behaviour
12
Konsumentenverhalten
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Professional sports
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Profisport
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Sportmarketing
10
Sports marketing
10
Celebrity endorsement
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International journal of sports marketing & sponsorship
Journal of sports economics
111
Journal of sport management : the official journal of the North American Society of Sport Management
61
Sport management review
53
European Sport management quarterly : ESMQ
45
International journal of sport management and marketing : IJSMM
43
International journal of sport finance
33
Sport marketing quarterly : preferred journal of the Sport Marketing Association
31
Applied economics
26
Sport and migration : borders, boundaries and crossings
18
Applied economics letters
17
Economic inquiry : journal of the Western Economic Association International
15
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
11
Eastern economic journal
8
Journal of business research : JBR
6
Journal of economic behavior & organization : JEBO
6
Scottish journal of political economy : the journal of the Scottish Economic Society
6
Sport, Business and Management : an international journal ; SBM
6
Atlantic economic journal : AEJ
5
Contemporary economic policy : a journal of Western Economic Association International
5
Sportökonomie
5
Young consumers : insight and ideas for responsible marketers
5
European journal of operational research : EJOR
4
Journal of advertising research
4
Journal of labor economics
4
Journal of marketing for higher education
4
Journal of risk and financial management : JRFM
4
Labour economics : official journal of the European Association of Labour Economists
4
Psychology & marketing
4
Symposium: Antitrust in the sports industry
4
The antitrust bulletin : the journal of American and foreign antitrust and trade regulation
4
Wirtschaftlicher und sportlicher Wettbewerb : Festschrift für Rainer Gömmel zum 65. Geburtstag
4
Academy of Management journal : AMJ
3
Advances in the economics of sport
3
Der Einsatz Sozialer Medien im Sport : Gestaltung, Vermarktung, Monetarisierung
3
Economics letters
3
Economics of education review
3
European economic review : EER
3
European journal of marketing : EJM
3
European taxation : official journal of the Confédération Fiscale Européenne
3
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ECONIS (ZBW)
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1
LGBTQ-inclusive fan codes of conduct in US athletic departments : a multilevel analysis
Melton, E. Nicole
;
Cunningham, George B.
;
MacCharles, …
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
3
,
pp. 432-448
Persistent link: https://www.econbiz.de/10014331510
Saved in:
2
Inclusivity in sports : fan attitudes and behaviors towards nonbinary athletes
Elmadag, A. Banu
;
Yaoyuneyong, Gallayanee
;
Burgess, Brigitte
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
3
,
pp. 449-469
Persistent link: https://www.econbiz.de/10014331511
Saved in:
3
Which sway? : athlete activism, teammate allyship and fan patriotism
Smith, Brent
;
Tryce, Stephanie A.
;
Ferrara, Carol
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
3
,
pp. 519-537
Persistent link: https://www.econbiz.de/10014331528
Saved in:
4
When celebrity endorsements collide with social activism : exploring athlete celebrity endorsements, social issues and brand perception
Schartel Dunn, Stephanie G.
;
Nisbett, Gwen S.
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
3
,
pp. 558-569
Persistent link: https://www.econbiz.de/10014331533
Saved in:
5
The effects of pre-scandal associations of athlete endorsers and scandal types on consumer blame and eWOM
Sato, Shintaro
;
Ko, Yong Jae
;
Kim, Daehwan
;
Lee, Joon Sung
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
4
,
pp. 814-833
Persistent link: https://www.econbiz.de/10014377686
Saved in:
6
Antecedents of the attitude toward the athlete celebrities' human brand extensions
Koo, Jakeun
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
2
,
pp. 241-258
Persistent link: https://www.econbiz.de/10013369887
Saved in:
7
Effects of athletic performance and marketable lifestyle on consumers' engagement with sport celebrity's social media and their endorsements
Ferreira, Alcina Gaspar
;
Crespo, Cátia Fernandes
; …
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
2
,
pp. 259-277
Persistent link: https://www.econbiz.de/10013369890
Saved in:
8
Does causal reasoning lead to moral reasoning? : consumers' responses to scandalized athletes and endorsements
Kim, Daehwan
;
Lee, Joon Sung
;
Jang, Wonseok
;
Ko, Yong Jae
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
3
,
pp. 465-484
Persistent link: https://www.econbiz.de/10013370331
Saved in:
9
An interpretive structural model for factors affecting the tax compliance of professional athletes : a case study of football players
Memari, Zhaleh
;
Pandari, Abbas Rezaei
;
Bemanzadeh, Fahimeh
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
3
,
pp. 505-526
Persistent link: https://www.econbiz.de/10013370337
Saved in:
10
Do college athletics marketers convert social media growth into ticket sales?
Popp, Nels
;
McEvoy, Chad D.
;
Watanabe, Nicolas
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
2
,
pp. 212-227
Persistent link: https://www.econbiz.de/10011709623
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