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Sport event
58
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Consumer behaviour
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International journal of sports marketing & sponsorship
Journal of sports economics
115
European Sport management quarterly : ESMQ
104
Journal of sport management : the official journal of the North American Society of Sport Management
97
International journal of sport management and marketing : IJSMM
89
Sport marketing quarterly : preferred journal of the Sport Marketing Association
74
Sport management review
73
International journal of sport finance
59
Tourism management : research, policies, practice
44
Applied economics
27
Journal of business research : JBR
23
International journal of event and festival management
22
Sport, Business and Management : an international journal ; SBM
17
Tourism economics : the business and finance of tourism and recreation
16
Journal of travel and tourism marketing
15
Applied economics letters
14
Tourism management perspectives : TMP
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
12
European journal of operational research : EJOR
11
Journal of advertising research
10
Journal of promotion management : JPM
10
Sports event management : the Caribbean experience
10
International journal of forecasting
9
European journal of marketing : EJM
8
African journal of business and economic research : AJBER
7
Asian economic policy review : AEPR
7
International journal of advertising : the quarterly review of marketing communications
7
Journal of hospitality marketing & management
7
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
7
Strategies in sports marketing : technologies and emerging trends
7
Tourism analysis : an interdisciplinary tourism & hospitality journal
7
Asia Pacific journal of marketing and logistics
6
Journal of destination marketing & management
6
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
6
Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
6
Economics letters
5
Effects, role and significance
5
Journal of advertising : official publication of the American Academy of Advertising
5
Journal of vacation marketing : an international journal
5
Mega-Event und Stadtentwicklung im globalen Süden : die Fußballweltmeisterschaft 2010 und ihre Impulse für Südafrika
5
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ECONIS (ZBW)
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1
Risk and psychological return : a moderating role of COVID-19 risk perception in the impact of team identification on vitality after sport spectatorship in Tokyo
Kinoshita, Keita
;
Matsuoka, Hirotaka
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
1
,
pp. 20-37
Persistent link: https://www.econbiz.de/10014232438
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2
Distinctions in environmental attitudes between soccer and American football fans
Kellison, Timothy B.
;
Cianfrone, Beth A.
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
1
,
pp. 129-144
Persistent link: https://www.econbiz.de/10014232453
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3
Effects of Super Bowl advertising on online brand search : ten years of insights from 2011 to 2020
Li, Dan
;
Watanabe, Nicholas Masafumi
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
4
,
pp. 841-854
Persistent link: https://www.econbiz.de/10013370506
Saved in:
4
Why do fans go to football games? : a discrete choice analysis of ticket buyers' preferences
Becerra, Mario
;
Balliauw, Matteo
;
Goos, Peter
;
De …
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
1
,
pp. 88-108
Persistent link: https://www.econbiz.de/10014504950
Saved in:
5
A "toxic culture" : the experiences of underrepresented ticket sales employees across professional sport
Sattler, Liz
;
Shreffler, Megan
;
Popp, Nels
;
Pierce, David
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
3
,
pp. 500-518
Persistent link: https://www.econbiz.de/10014331519
Saved in:
6
Esports and Olympic Games : a cross-cultural exploration of the player support behaviour towards the Olympics
Ribeiro, Tiago
;
Almeida, Victor Manoel Cunha de
; …
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
4
,
pp. 700-721
Persistent link: https://www.econbiz.de/10014377668
Saved in:
7
Drivers of the perceived social impact of the Super Bowl : mediation and moderation analyses
Wu, Ji
;
Orr, Madeleine
;
Inoue, Yuhei
;
Chang, Yonghwan
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
5
,
pp. 837-852
Persistent link: https://www.econbiz.de/10014430838
Saved in:
8
The outcomes of social capital among event runners : quality of life considerations
Zhou, Ran
;
Kaplanidou, Kyriaki
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
5
,
pp. 913-927
Persistent link: https://www.econbiz.de/10014430856
Saved in:
9
Co-branding drivers between professional sport organizations and on-field sports apparel sponsors
Abdolmaleki, Hossein
;
Mohammadi, Sardar
;
Babaei, Mehdi
; …
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
5
,
pp. 985-1001
Persistent link: https://www.econbiz.de/10014430860
Saved in:
10
Consumer perceptions of a secondary ticket market : the case of StubHub and Major League Baseball
Mondt, Ali B.
;
Lee, Yohan
;
Shapiro, Stephen L.
;
Morse, Alan
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
5
,
pp. 1039-1054
Persistent link: https://www.econbiz.de/10014430866
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