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~isPartOf:"International journal of sports marketing & sponsorship"
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Consumer behaviour
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Sport
4
Sports
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Advertising effects
3
Athletes
3
Sportler
3
Sportmarketing
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Sports marketing
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Werbewirkung
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Celebrity endorsement
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Celebrity-Werbung
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Cognition
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Professional sports
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Profisport
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Reputation
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Sport event
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Sport organization
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Sportorganisation
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Sportveranstaltung
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Advertising
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Analysis of variance
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Ankündigungseffekt
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Announcement effect
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Arbeitsgruppe
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Associative memory network model
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Athlete endorsement
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Athlete reputational crisis
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Athlete scandal
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Attribution theory
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Brand management
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Business ethics
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Börsenkurs
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Cognitive dissonance
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Ko, Yong Jae
9
Claussen, Cathryn L.
3
Kim, Daehwan
2
Lee, Joon Sung
2
Arai, Akiko
1
Chan-Olmsted, Sylvia M.
1
Chang, Yongwan
1
Connaughton, Daniel P.
1
Hur, Youngjin
1
Jang, Wonseok
1
Jang, Wonseok Eric
1
Kim, Kyoungtae
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Kim, Tae Hee
1
Kim, Taehee
1
Kim, Yongjae
1
Kudo, Masaki
1
Park, Hyewon
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Sato, Shintaro
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Tasci, Asli
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Walker, Matthew
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Yim, Kitae
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International journal of sports marketing & sponsorship
Journal of sport management : the official journal of the North American Society of Sport Management
11
Sport marketing quarterly : preferred journal of the Sport Marketing Association
9
European Sport management quarterly : ESMQ
8
International Journal of Sports Marketing and Sponsorship
7
Sport management review
7
Managing service quality : MSQ ; an international journal
6
Sport Management Review
3
Annals of tourism research : ATR ; a social sciences journal
2
Enhancing knowledge development in marketing ; Vol. 21
2
International journal of nonprofit & voluntary sector marketing
2
International journal of sport management and marketing : IJSMM
2
Journal of marketing theory and practice
2
Journal of travel and tourism marketing
2
Psychology & marketing
2
The journal of business & industrial marketing
2
Asia Pacific journal of marketing and logistics
1
Corporate reputation review
1
European Journal of Marketing
1
International Journal of Contemporary Hospitality Management
1
International journal of hospitality management
1
Journal of Services Marketing
1
Journal of business research : JBR
1
Journal of consumer behaviour : an international research review
1
Journal of marketing management : MM
1
Journal of nonprofit & public sector marketing
1
Nonprofit and voluntary sector quarterly
1
The journal of brand management : an international journal
1
The journal of services marketing
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ECONIS (ZBW)
9
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1
The effects of pre-scandal associations of athlete endorsers and scandal types on consumer blame and eWOM
Sato, Shintaro
;
Ko, Yong Jae
;
Kim, Daehwan
;
Lee, Joon Sung
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
4
,
pp. 814-833
Persistent link: https://www.econbiz.de/10014377686
Saved in:
2
Does causal reasoning lead to moral reasoning? : consumers' responses to scandalized athletes and endorsements
Kim, Daehwan
;
Lee, Joon Sung
;
Jang, Wonseok
;
Ko, Yong Jae
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
3
,
pp. 465-484
Persistent link: https://www.econbiz.de/10013370331
Saved in:
3
The influence of title sponsorships in sports events on stock price returns
Kudo, Masaki
;
Ko, Yong Jae
;
Walker, Matthew
; …
- In:
International journal of sports marketing & sponsorship
16
(
2014/15
)
2
,
pp. 118-137
Persistent link: https://www.econbiz.de/10011289392
Saved in:
4
Spectator-based sports team reputation : scale development and validation
Jang, Wonseok Eric
;
Ko, Yong Jae
;
Chan-Olmsted, Sylvia M.
- In:
International journal of sports marketing & sponsorship
16
(
2014/15
)
3
,
pp. 211-231
Persistent link: https://www.econbiz.de/10011405451
Saved in:
5
Strategic match of athlete endorsement in global markets : an associative learning perspective
Chang, Yongwan
;
Ko, Yong Jae
;
Tasci, Asli
;
Arai, Akiko
; …
- In:
International journal of sports marketing & sponsorship
15
(
2014
)
4
,
pp. 253-271
Persistent link: https://www.econbiz.de/10010410847
Saved in:
6
Consumer patriotism and response to patriotic advertising : comparison of international vs. national sport events
Kim, Yongjae
;
Yim, Kitae
;
Ko, Yong Jae
- In:
International journal of sports marketing & sponsorship
14
(
2012/13
)
3
,
pp. 229-251
Persistent link: https://www.econbiz.de/10009765604
Saved in:
7
Determinants of using sports web portals : an empirical examination of the Sport Website Acceptance Model
Hur, Youngjin
;
Ko, Yong Jae
;
Claussen, Cathryn L.
- In:
International journal of sports marketing & sponsorship
13
(
2011/12
)
3
,
pp. 169-188
Persistent link: https://www.econbiz.de/10009550109
Saved in:
8
The effects of sport involvement, sponsor awareness and corporate image on intention to purchase sponsors' products
Ko, Yong Jae
;
Kim, Kyoungtae
;
Claussen, Cathryn L.
; …
- In:
International journal of sports marketing & sponsorship
9
(
2007/08
)
2
,
pp. 79-94
Persistent link: https://www.econbiz.de/10003678103
Saved in:
9
Action sports participation: consumer motivation
Ko, Yong Jae
;
Park, Hyewon
;
Claussen, Cathryn L.
- In:
International journal of sports marketing & sponsorship
9
(
2007/08
)
2
,
pp. 111-124
Persistent link: https://www.econbiz.de/10003678180
Saved in:
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