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~isPartOf:"International journal of technology management : IJTM"
~isPartOf:"Journal of marketing"
~person:"Dahl, Darren W."
~subject:"Innovation"
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Innovation
Customer integration
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Innovationsmanagement
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Konsumentenverhalten
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user innovation
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Brand
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adoption
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co-creation
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cocreated innovation
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cocreation
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fashion
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firm-generated content
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innovation
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luxury brands
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narrative self-referencing
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Dahl, Darren W.
Fuchs, Christoph
2
Schreier, Martin
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Björk, Jennie
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Chang, Woojung
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Dellaert, Benedict G. C.
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Gofman, Alex
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Taylor, Steven A.
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Wadell, Carl
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Yue, Xiaohang
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International journal of technology management : IJTM
Journal of marketing
Journal of marketing research
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Management science : journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
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Successfully communicating a cocreated innovation
Wang, Helen Si
;
Noble, Charles H.
;
Dahl, Darren W.
; …
- In:
Journal of marketing
83
(
2019
)
4
,
pp. 38-57
Persistent link: https://www.econbiz.de/10012176063
Saved in:
2
The innovation effect of user design : exploring consumers' innovation perceptions of firms selling products designed by users
Schreier, Martin
;
Fuchs, Christoph
;
Dahl, Darren W.
- In:
Journal of marketing
76
(
2012
)
5
,
pp. 18-32
Persistent link: https://www.econbiz.de/10009782922
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