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~isPartOf:"International journal of technology marketing : IJTMkt"
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~subject:"Geschäftsmodell"
~subject:"Konsumentenverhalten"
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Geschäftsmodell
Konsumentenverhalten
Marketing management
71
Marketingmanagement
71
Internet marketing
23
Online-Marketing
23
Consumer behaviour
19
Social Web
18
Social web
18
Social media marketing
12
Beziehungsmarketing
11
Brand management
11
Markenführung
11
Relationship marketing
11
Innovation management
9
Innovationsmanagement
9
Innovation
8
Advertising
7
Marketing
7
USA
7
United States
7
Werbung
7
Advertising effects
5
E-commerce
5
Electronic Commerce
5
Facebook
5
Mobile marketing
5
Sales force management
5
Salespeople
5
Selling
5
Verkauf
5
Verkaufspersonal
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Werbewirkung
5
B-to-B-Marketing
4
Brand image
4
Business-to-business marketing
4
Distribution channel
4
Higher education institution
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4
Markenimage
4
Marketing communications
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Banerjee, Syagnik
2
Lepkowska-White, Elzbieta
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1
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Baccarella, Christian V.
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1
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1
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1
Kushwaha, G. S.
1
Laughlin, Paul
1
Lille, Christine de
1
Liu, Xin
1
Longstreet, Phil
1
Lu, Min
1
Lugt, Remko van der
1
Mansour, Dina
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Melanthiou, Yioula
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Scheiner, Christian Willi
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International journal of technology marketing : IJTMkt
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Journal of business research : JBR
70
Journal of retailing and consumer services
45
Journal of marketing communications
34
Journal of marketing
26
The journal of product & brand management
25
European journal of marketing : EJM
24
Industrial marketing management : the international journal for industrial and high-tech firms
22
Journal of marketing management : MM
22
SpringerLink / Bücher
22
The journal of brand management : an international journal
22
Asia Pacific journal of marketing and logistics
21
Journal of Islamic marketing : JIMA
19
Journal of retailing
19
Journal of the Academy of Marketing Science
19
Psychology & marketing
18
The journal of consumer marketing
18
Business horizons
17
Journal of strategic marketing
17
Springer eBook Collection
15
The journal of business & industrial marketing
14
International journal of advertising : the review of marketing communications
13
International journal of internet marketing and advertising : IJIMA
13
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
13
Marketing intelligence & planning
13
Cogent business & management
12
International journal of retail & distribution management
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
11
International review on public and non-profit marketing
11
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
11
Journal of marketing research : JMR
11
Journal of marketing theory and practice
11
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
11
The marketing review
11
Faculty & research / Insead : working paper series
10
Harvard-Business-Manager : das Wissen der Besten
10
International journal of wine business research : IJWBR
10
Journal of promotion management : innovations in planning and applied research
10
Marketing : ZFP ; journal of research and management
10
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ECONIS (ZBW)
22
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1
Technology-based marketing strategies through the consumer lens : how might perceptions of ethicality and effectiveness interrelate?
Brooksbank, Roger
;
Fullerton, Sam
;
Miller, Steven
- In:
International journal of technology marketing : IJTMkt
13
(
2019
)
3/4
,
pp. 428-451
Persistent link: https://www.econbiz.de/10012209497
Saved in:
2
Omni-channel marketing, integrated marketing communications and consumer engagement : a research agenda
Payne, Elizabeth Manser
;
Paltier, James W.
;
Barger, …
- In:
Journal of research in interactive marketing : …
11
(
2017
)
2
,
pp. 185-197
Persistent link: https://www.econbiz.de/10011760808
Saved in:
3
Does eWOM matter to brand extension? : an examination of the impact of online reviews on brand extension evaluations
Liu, Xin
;
Hu, Jing
;
Xu, Bing
- In:
Journal of research in interactive marketing : …
11
(
2017
)
3
,
pp. 232-245
Persistent link: https://www.econbiz.de/10011779143
Saved in:
4
High-tech entrepreneurial content marketing for business model innovation : a conceptual framework
Mansour, Dina
;
Barandas, Hortensia
- In:
Journal of research in interactive marketing : …
11
(
2017
)
3
,
pp. 296-311
Persistent link: https://www.econbiz.de/10011779162
Saved in:
5
Sentiment analysis of virtual brand communities for effective tribal marketing
Pathak, Xema
;
Pathak-Shelat, Manisha
- In:
Journal of research in interactive marketing : …
11
(
2017
)
1
,
pp. 16-38
Persistent link: https://www.econbiz.de/10011699243
Saved in:
6
Communicating high-tech products : a comparison between print advertisements of automotive premium and standard brands
Baccarella, Christian V.
;
Scheiner, Christian Willi
; …
- In:
International journal of technology marketing : IJTMkt
11
(
2016
)
1
,
pp. 24-38
Persistent link: https://www.econbiz.de/10011478607
Saved in:
7
The impact of mobile marketing initiatives on customers' attitudes and behavioural outcomes
Kushwaha, G. S.
;
Agrawal, Shiv Ratan
- In:
Journal of research in interactive marketing : …
10
(
2016
)
3
,
pp. 150-176
Persistent link: https://www.econbiz.de/10011567057
Saved in:
8
Email marketing in the era of the empowered consumer
Hartemo, Mari
- In:
Journal of research in interactive marketing : …
10
(
2016
)
3
,
pp. 212-230
Persistent link: https://www.econbiz.de/10011567075
Saved in:
9
Mind in eBay, body in Macy's : dual consciousness of virtuo-physical consumers and implications for marketers
Banerjee, Syagnik
;
Longstreet, Phil
- In:
Journal of research in interactive marketing : …
10
(
2016
)
4
,
pp. 288-304
Persistent link: https://www.econbiz.de/10011639154
Saved in:
10
How interactive marketing is changing in financial services
Stone, Merlin
;
Laughlin, Paul
- In:
Journal of research in interactive marketing : …
10
(
2016
)
4
,
pp. 338-356
Persistent link: https://www.econbiz.de/10011639168
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