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~isPartOf:"International journal of technology marketing : IJTMkt"
~isPartOf:"The journal of consumer marketing"
~subject:"Geschäftsmodell"
~subject:"Konsumentenverhalten"
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Geschäftsmodell
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Marketing management
66
Marketingmanagement
66
Consumer behaviour
26
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13
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13
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9
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9
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International journal of technology marketing : IJTMkt
The journal of consumer marketing
Journal of business research : JBR
70
Journal of retailing and consumer services
45
Journal of marketing communications
34
Journal of marketing
26
The journal of product & brand management
25
European journal of marketing : EJM
24
Industrial marketing management : the international journal for industrial and high-tech firms
22
Journal of marketing management : MM
22
SpringerLink / Bücher
22
The journal of brand management : an international journal
22
Asia Pacific journal of marketing and logistics
21
Journal of Islamic marketing : JIMA
19
Journal of retailing
19
Journal of the Academy of Marketing Science
19
Psychology & marketing
18
Business horizons
17
Journal of strategic marketing
17
Springer eBook Collection
15
The journal of business & industrial marketing
14
International journal of advertising : the review of marketing communications
13
International journal of internet marketing and advertising : IJIMA
13
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
13
Marketing intelligence & planning
13
Cogent business & management
12
International journal of retail & distribution management
12
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
11
International review on public and non-profit marketing
11
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
11
Journal of marketing research : JMR
11
Journal of marketing theory and practice
11
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
11
The marketing review
11
Faculty & research / Insead : working paper series
10
Harvard-Business-Manager : das Wissen der Besten
10
International journal of wine business research : IJWBR
10
Journal of promotion management : innovations in planning and applied research
10
Marketing : ZFP ; journal of research and management
10
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ECONIS (ZBW)
28
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1
Technology-based marketing strategies through the consumer lens : how might perceptions of ethicality and effectiveness interrelate?
Brooksbank, Roger
;
Fullerton, Sam
;
Miller, Steven
- In:
International journal of technology marketing : IJTMkt
13
(
2019
)
3/4
,
pp. 428-451
Persistent link: https://www.econbiz.de/10012209497
Saved in:
2
Impact of point-of-purchase olfactory cues on purchase behavior
Kivioja, Kaisa
- In:
The journal of consumer marketing
34
(
2017
)
2
,
pp. 119-131
Persistent link: https://www.econbiz.de/10011635274
Saved in:
3
Communicating high-tech products : a comparison between print advertisements of automotive premium and standard brands
Baccarella, Christian V.
;
Scheiner, Christian Willi
; …
- In:
International journal of technology marketing : IJTMkt
11
(
2016
)
1
,
pp. 24-38
Persistent link: https://www.econbiz.de/10011478607
Saved in:
4
How to present donations : the moderating role of numeracy in cause-related marketing
Kleber, Janet
;
Florack, Arnd
;
Chladek, Anja
- In:
The journal of consumer marketing
33
(
2016
)
3
,
pp. 153-161
Persistent link: https://www.econbiz.de/10011523176
Saved in:
5
GREEN consumption values and Indian consumers' response to marketing communications
Bailey, Ainsworth Anthony
;
Mishra, Aditya
;
Tiamiyu, …
- In:
The journal of consumer marketing
33
(
2016
)
7
,
pp. 562-573
Persistent link: https://www.econbiz.de/10011642301
Saved in:
6
Intention : customer perceived market orientation and perceived environmental sustainability information
Millson, Murray R.
- In:
International journal of technology marketing : IJTMkt
10
(
2015
)
3
,
pp. 248-265
Persistent link: https://www.econbiz.de/10011478336
Saved in:
7
Combining qualitative design-based methods and quantitative consumer research methods to improve customer experience in small service businesses : an example from the health club i...
Veen, Gerrita van der
;
Lugt, Remko van der
;
Lille, …
- In:
International journal of technology marketing : IJTMkt
10
(
2015
)
3
,
pp. 266-286
Persistent link: https://www.econbiz.de/10011478341
Saved in:
8
The effects of adjacent competitors and promotion on brand sales
Keel, Astrid Lei
;
Padgett, Daniel
- In:
The journal of consumer marketing
32
(
2015
)
1
,
pp. 43-50
Persistent link: https://www.econbiz.de/10010529994
Saved in:
9
Estimating individual promotional campaign impacts through Bayesian inference
Becker, Keith
;
Sprigg, Jim
;
Cosmas, Alex
- In:
The journal of consumer marketing
31
(
2014
)
6/7
,
pp. 541-552
Persistent link: https://www.econbiz.de/10010459720
Saved in:
10
Mobile marketing : a contemporary strategic perspective
Amirkhanpour, Monaliz
;
Vrontis, Demetris
;
Thrassou, Alkis
- In:
International journal of technology marketing : IJTMkt
9
(
2014
)
3
,
pp. 252-269
Persistent link: https://www.econbiz.de/10010490512
Saved in:
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