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~isPartOf:"International journal of technology marketing : IJTMkt"
~subject:"Beziehungsmarketing"
~subject:"Consumer behaviour"
~type_genre:"Aufsatz in Zeitschrift"
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Beziehungsmarketing
Consumer behaviour
Internet marketing
59
Online-Marketing
59
Social Web
34
Social web
34
Konsumentenverhalten
30
Advertising
14
Werbung
14
social media
14
Viral marketing
11
Virales Marketing
11
Relationship marketing
10
Brand image
9
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9
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Advertising effects
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Markenführung
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consumer behaviour
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social media marketing
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marketing
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technology
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Aufsatz in Zeitschrift
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35
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35
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Khoshtaria, Tornike
2
Matin, Arian
2
Theocharis, Dimitrios
2
Tsekouropoulos, Georgios
2
Abedin, Babak
1
Alturas, Bráulio
1
Amirkhanpour, Monaliz
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Ananda S
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Argila-Irurita, Ana
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Costa, Sara Morgado da
1
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1
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Edvardsson, Ingi Runar
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El Hajjar, Samer
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Fekete-Farkas, Maria
1
Freitas, Carlos Lucas de
1
Frikha, Azza
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Gkiouzepas, Lampros
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1
Jiménez-Zarco, Ana Isabel
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Kanellis, Panagiotis
1
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International journal of technology marketing : IJTMkt
Journal of business research : JBR
322
Journal of retailing and consumer services
197
Journal of marketing communications
163
International journal of advertising : the review of marketing communications
142
International journal of internet marketing and advertising : IJIMA
140
Journal of advertising research
100
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
96
International journal of advertising : the quarterly review of marketing communications
94
Psychology & marketing
89
Journal of promotion management : innovations in planning and applied research
88
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
79
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
71
The journal of product & brand management
69
Journal of promotion management : JPM
68
International journal of hospitality management
67
International journal of electronic marketing and retailing : IJEMR
64
Asia Pacific journal of marketing and logistics
58
International marketing review
58
Journal of international consumer marketing
57
Journal of advertising : official publication of the American Academy of Advertising
56
Journal of internet commerce
56
Journal of global marketing
55
Journal of international marketing
53
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
51
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
51
Marketing intelligence & planning
51
The journal of brand management : an international journal
51
Journal of marketing
48
Cogent business & management
46
International journal of consumer studies
46
European journal of marketing : EJM
45
Journal of consumer research : JCR ; an interdisciplinary bimonthly
45
Management science : journal of the Institute for Operations Research and the Management Sciences
45
Marketing letters : a journal of research in marketing
42
Young consumers : insight and ideas for responsible marketers
41
Journal of marketing research : JMR
40
Electronic commerce research
39
Journal of marketing management : MM
39
Journal of advertising
38
Industrial marketing management : the international journal for industrial and high-tech firms
36
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ECONIS (ZBW)
35
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1
Suspicion of manipulation on Instagram : is the consumer being duped?
Maghraoui, Souad
;
Khrouf, Lilia
;
Frikha, Azza
- In:
International journal of technology marketing : IJTMkt
16
(
2022
)
3
,
pp. 204-219
Persistent link: https://www.econbiz.de/10013359063
Saved in:
2
Digital consumer-based branding among football clubs : determinants of brand loyalty and purchase intention towards green brand extensions offered through digital platforms
Matin, Arian
;
Khoshtaria, Tornike
;
Mercan, Metin
; …
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
4
,
pp. 378-408
Persistent link: https://www.econbiz.de/10014428116
Saved in:
3
Are social media influencers effective? : an analysis of information adoption by followers
Roldan-Gallego, Juan Sebastián
;
Sánchez-Torres, Javier A.
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
2
,
pp. 188-211
Persistent link: https://www.econbiz.de/10014310274
Saved in:
4
Towards a better understanding of the social media effects on young users
El Hajjar, Samer
;
Yacoub, Laurent
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
3
,
pp. 296-315
Persistent link: https://www.econbiz.de/10014310329
Saved in:
5
Customer experience through online reviews from TripAdvisor : the case of Orlando theme parks
Costa, Sara Morgado da
;
Moro, Sérgio
;
Rita, Paulo
; …
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
1
,
pp. 48-77
Persistent link: https://www.econbiz.de/10013503841
Saved in:
6
Mobile advertising acceptance and use of mobile payment
Ponce, Soledad
;
Ugalde, Cecilia
- In:
International journal of technology marketing : IJTMkt
15
(
2021
)
1
,
pp. 66-81
Persistent link: https://www.econbiz.de/10012613772
Saved in:
7
Gender differences in the wearable preferences, device and advertising value perceptions : smartwatches vs. fitness trackers
Gupta, Manali
;
Sinha, Neena
;
Singh, Pratibha
;
Chuah, …
- In:
International journal of technology marketing : IJTMkt
14
(
2020
)
2
,
pp. 199-225
Persistent link: https://www.econbiz.de/10012533943
Saved in:
8
Are digital influencers social change catalysts? : empirical findings from the online apparel industry
Khwaja, Muddasar Ghani
;
Zaman, Umer
;
Butt, Athar Hameed
- In:
International journal of technology marketing : IJTMkt
16
(
2022
)
1/2
,
pp. 145-167
Persistent link: https://www.econbiz.de/10013258263
Saved in:
9
Effects of tourists' locus of attributions on tourists' online reviews
Saleh, Mahmoud Ibraheam
- In:
International journal of technology marketing : IJTMkt
16
(
2022
)
3
,
pp. 187-203
Persistent link: https://www.econbiz.de/10013359056
Saved in:
10
Viral advertising : message quality, trust and consumers intention to share the content in social media
Tsekouropoulos, Georgios
- In:
International journal of technology marketing : IJTMkt
13
(
2019
)
2
,
pp. 111-124
Persistent link: https://www.econbiz.de/10012140188
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