Digital consumer-based branding among football clubs : determinants of brand loyalty and purchase intention towards green brand extensions offered through digital platforms
Arian Matin, Tornike Khoshtaria, Metin Mercan and Ilia Botsvadze
| Year of publication: |
2023
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|---|---|
| Authors: | Matin, Arian ; Khoshtaria, Tornike ; Mercan, Metin ; Botsvadze, Ilia |
| Published in: |
International journal of technology marketing : IJTMkt. - Olney, Bucks : Inderscience Enterprises, ISSN 1741-8798, ZDB-ID 2421416-4. - Vol. 17.2023, 4, p. 378-408
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| Subject: | branding | consumer behaviour | consumer-based brand equity | digital marketing | fuzzy set qualitative comparative analysis | green purchase intention | sports marketing | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Sportmarketing | Sports marketing | Markenführung | Brand management | Fußball | Football | Online-Marketing | Internet marketing | Öko-Produkt | Sustainable product | Markentreue | Brand loyalty | Digitale Plattform | Digital platform |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJTMKT.2023.133971 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014428116