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~isPartOf:"International journal of technology marketing : IJTMkt"
~subject:"Beziehungsmarketing"
~subject:"Electronic Commerce"
~subject:"Mobile Anwendung"
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Beziehungsmarketing
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Mobile Anwendung
Mobile communications
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Mobilkommunikation
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6
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International journal of technology marketing : IJTMkt
Journal of retailing and consumer services
31
SpringerLink / Bücher
20
Telecommunications policy : the international journal of digital economy, data sciences and new media
20
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
14
International journal of networking and virtual organisations : IJNVO
14
Journal of business research : JBR
13
Information systems research : ISR
12
Business process management journal
10
International journal of business information systems : IJBIS
10
International journal of e-business research : an official publication of the Information Resources Management Association
10
International journal of electronic customer relationship management : IJECRM
10
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
10
Mobile Kommunikation : Wertschöpfung, Technologien, neue Dienste
10
Technological forecasting & social change : an international journal
9
Handbook of research in mobile business : technical, methodological, and social perspectives
7
International journal of hospitality management
7
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
7
Journal of hospitality marketing & management
7
Mobile commerce : Grundlagen, Geschäftsmodelle, Erfolgsfaktoren
7
Tourism management : research, policies, practice
7
Electronic commerce research
6
Gabler Edition Wissenschaft
6
International journal of services, economics and management
6
Springer eBook Collection / Business and Economics
6
Tourism management perspectives : TMP
6
Cogent business & management
5
Information systems and e-business management : ISeB
5
International journal of consumer studies
5
International journal of contemporary hospitality management
5
International journal of information technology and management : IJITM
5
International journal of services technology and management
5
Journal of management information systems : JMIS
5
Journal of strategic marketing
5
Marketing intelligence & planning
5
Service business
5
The international journal of bank marketing : IJBM
5
The journal of services marketing
5
Asia Pacific journal of marketing and logistics
4
Communications in computer and information science
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ECONIS (ZBW)
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1
Gaining loyalty towards mobile food purchasing service : a lesson from the COVID-19 pandemic
Suhartanto, Dwi
;
Dean, David
;
Mohd Suki, Norazah
; …
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
4
,
pp. 363-377
Persistent link: https://www.econbiz.de/10014428107
Saved in:
2
Location-based marketing using mobile geofencing : lessons learned from a user-centred application development research
Garcia, Manuel B.
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
1
,
pp. 1-29
Persistent link: https://www.econbiz.de/10013503814
Saved in:
3
Segmenting utilitarian-based mobile app users : an empirical study using SEM and clustering techniques
Gupta, Priyanka
;
Prashar, Sanjeev
;
Parsad, Chandan
; …
- In:
International journal of technology marketing : IJTMkt
15
(
2021
)
2/3
,
pp. 126-142
Persistent link: https://www.econbiz.de/10012693498
Saved in:
4
Mobile advertising acceptance and use of mobile payment
Ponce, Soledad
;
Ugalde, Cecilia
- In:
International journal of technology marketing : IJTMkt
15
(
2021
)
1
,
pp. 66-81
Persistent link: https://www.econbiz.de/10012613772
Saved in:
5
Do reductions in switching barriers in the US mobile service industry affect contract and no-contract customers differently?
Tesfom, Goitom
;
Birch, Nancy J.
;
Culver, Jeffrey N.
- In:
International journal of technology marketing : IJTMkt
14
(
2020
)
1
,
pp. 22-46
Persistent link: https://www.econbiz.de/10012179157
Saved in:
6
The dynamism of the two-sided application store market
Järvi, Kati
;
Kortelainen, Samuli
- In:
International journal of technology marketing : IJTMkt
6
(
2011
)
1
,
pp. 57-71
Persistent link: https://www.econbiz.de/10009373859
Saved in:
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