//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of technology marketing : IJTMkt"
~subject:"Beziehungsmarketing"
~subject:"Social web"
~type_genre:"Aufsatz in Zeitschrift"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Werbung"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Beziehungsmarketing
Social web
Internet marketing
59
Online-Marketing
59
Social Web
34
Consumer behaviour
30
Konsumentenverhalten
30
Advertising
14
Werbung
14
social media
14
Viral marketing
11
Virales Marketing
11
Relationship marketing
10
Brand image
9
E-commerce
9
Electronic Commerce
9
Markenimage
9
Advertising effects
8
Brand management
8
Markenführung
8
Online retailing
8
Online-Handel
8
Werbewirkung
8
Greece
7
Griechenland
7
consumer behaviour
6
social media marketing
6
Internet
5
Marketing management
5
Marketingmanagement
5
Tourism marketing
5
Tourismusmarketing
5
marketing
5
technology
5
Customer satisfaction
4
Digitalisierung
4
Digitization
4
Facebook
4
Holiday behaviour
4
India
4
more ...
less ...
Online availability
All
Undetermined
18
Type of publication
All
Article
35
Book / Working Paper
2
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Article in journal
37
Collection of articles of several authors
2
Sammelwerk
2
Case study
1
Fallstudie
1
Language
All
English
37
Author
All
Khrouf, Lilia
2
Komodromos, Marcos
2
Maghraoui, Souad
2
Melanthiou, Yioula
2
Papaioannou, Eugenia
2
Theocharis, Dimitrios
2
Tsekouropoulos, Georgios
2
Abedin, Babak
1
Achlada, Chara
1
Alturas, Bráulio
1
Ananda S
1
Antoniadis, Ioannis
1
Argila-Irurita, Ana
1
Arroyo-Cañada, Francisco-Javier
1
Becker, Kip
1
Belenioti, Zoe-Charis
1
Brown, Cheryl O.
1
Charmantzi, Anna
1
Coelho, Joana
1
Costa, Sara Morgado da
1
Doukidis, Georgios I.
1
El Hajjar, Samer
1
Eren-Erdoğmuş, İrem
1
Frikha, Azza
1
Giannopoulos, Antonios
1
Goel, Anuj
1
Grewal, Simran
1
Harris, Lisa
1
Hazari, Sunil
1
Hillebrandt, Isabelle
1
Husain, Uvesh
1
Högberg, Karin
1
Ivens, Björn Sven
1
Izquierdo-Yusta, Alicia
1
Jafarzadeh, Hamed
1
Javed, Sarfaraz
1
Jiménez-Zarco, Ana Isabel
1
Josefsson, Pernilla
1
Kanellis, Panagiotis
1
Kanupriya
1
more ...
less ...
Published in...
All
International journal of technology marketing : IJTMkt
Journal of business research : JBR
208
International journal of internet marketing and advertising : IJIMA
120
Journal of retailing and consumer services
118
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
73
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
72
International journal of advertising : the review of marketing communications
69
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
64
Journal of marketing communications
64
Industrial marketing management : the international journal for industrial and high-tech firms
62
Technological forecasting & social change : an international journal
61
Journal of promotion management : innovations in planning and applied research
56
International journal of hospitality management
49
Tourism management : research, policies, practice
49
Business horizons
48
International journal of electronic marketing and retailing : IJEMR
47
The journal of product & brand management
46
Information systems research : ISR
45
Journal of internet commerce
44
Cogent business & management
41
Journal of management information systems : JMIS
41
Marketing intelligence & planning
38
Journal of advertising research
34
International journal of business information systems : IJBIS
31
International journal of contemporary hospitality management
31
Psychology & marketing
31
The journal of brand management : an international journal
31
Journal of marketing management : JMM ; journal of the Academy of Marketing
30
Electronic commerce research
29
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
29
International journal of e-business research : an official publication of the Information Resources Management Association
28
Journal of electronic commerce research : JECR
28
Journal of marketing
28
Journal of marketing management : MM
28
Journal of strategic marketing
28
Journal of travel and tourism marketing
27
Management science : journal of the Institute for Operations Research and the Management Sciences
27
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
25
Journal of hospitality marketing & management
25
Journal of promotion management : JPM
25
more ...
less ...
Source
All
ECONIS (ZBW)
37
Showing
1
-
10
of
37
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Is ambiguity an efficient tool in Instagram ads?
Khrouf, Lilia
;
Maghraoui, Souad
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
4
,
pp. 347-362
Persistent link: https://www.econbiz.de/10014428105
Saved in:
2
Suspicion of manipulation on Instagram : is the consumer being duped?
Maghraoui, Souad
;
Khrouf, Lilia
;
Frikha, Azza
- In:
International journal of technology marketing : IJTMkt
16
(
2022
)
3
,
pp. 204-219
Persistent link: https://www.econbiz.de/10013359063
Saved in:
3
Are social media influencers effective? : an analysis of information adoption by followers
Roldan-Gallego, Juan Sebastián
;
Sánchez-Torres, Javier A.
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
2
,
pp. 188-211
Persistent link: https://www.econbiz.de/10014310274
Saved in:
4
Towards a better understanding of the social media effects on young users
El Hajjar, Samer
;
Yacoub, Laurent
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
3
,
pp. 296-315
Persistent link: https://www.econbiz.de/10014310329
Saved in:
5
Customer experience through online reviews from TripAdvisor : the case of Orlando theme parks
Costa, Sara Morgado da
;
Moro, Sérgio
;
Rita, Paulo
; …
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
1
,
pp. 48-77
Persistent link: https://www.econbiz.de/10013503841
Saved in:
6
The use and effectiveness of social media marketing on firm's performance and value creation on stakeholders : evidence from Greek B2B exporting firms
Kilipiri, Eleni
;
Markomichelakis, Dimitrios
; …
- In:
International journal of technology marketing : IJTMkt
16
(
2022
)
1/2
,
pp. 111-130
Persistent link: https://www.econbiz.de/10013258248
Saved in:
7
Presence of digital sources in international marketing : a review of literature using Leximancer
Khan, Surender
;
Rana, Sudhir
;
Goel, Anuj
- In:
International journal of technology marketing : IJTMkt
16
(
2022
)
3
,
pp. 246-274
Persistent link: https://www.econbiz.de/10013359077
Saved in:
8
Is destination image instagrammable? : visit intentions and value co-creation through social media content
Giannopoulos, Antonios
;
Livas, Christos
;
Simeli, Ioanna
; …
- In:
International journal of technology marketing : IJTMkt
16
(
2022
)
4
,
pp. 349-369
Persistent link: https://www.econbiz.de/10013486083
Saved in:
9
Role of TripAdvisor in influencing international tourists visiting Puducherry
Ramanujam, Vaishnavi
;
Kumar, Prem
- In:
International journal of technology marketing : IJTMkt
16
(
2022
)
4
,
pp. 386-402
Persistent link: https://www.econbiz.de/10013486128
Saved in:
10
COVID-19 resilience via digital cultural heritage : digital life in museums and festivals during the anthropause
Belenioti, Zoe-Charis
- In:
International journal of technology marketing : IJTMkt
16
(
2022
)
4
,
pp. 403-420
Persistent link: https://www.econbiz.de/10013486147
Saved in:
1
2
3
4
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->