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~isPartOf:"International journal of technology marketing : IJTMkt"
~subject:"Buch"
~subject:"Direktmarketing"
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International journal of technology marketing : IJTMkt
Information: Droge, Ware oder Commons? : Wertschöpfungs- und Transformationsprozesse auf den Informationsmärkten ; Proceedings des 11. Internationalen Symposiums für Informationswissenschaft (ISI 2009), Konstanz, 1. - 3. April 2009
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Aktuelle Tendenzen im Innovationsmanagement : Festschrift für Werner Popp zum 65. Geburtstag
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Bibliotheken führen und entwickeln : Festschrift für Jürgen Hering zum 65. Geburtstag
1
Direct marketing in action : cutting-edge strategies for finding and keeping the best customers
1
Information economics
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Information economics and policy : IEP
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Journal of retailing and consumer services
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Kreativwirtschaft : Design, Mode, Medien, Games, Kommunikation, kulturelles Erbe
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Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
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An analysis of consumer behaviour when adopting technological innovation : a Brazilian perspective of e-books
Oliveira Mota, Márcio de
;
Oliveira Arruda Gomes, …
- In:
International journal of technology marketing : IJTMkt
6
(
2011
)
2
,
pp. 101-115
Persistent link: https://www.econbiz.de/10009405922
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2
Emotional connections to books and technological innovations : an e-book perspective
Ratten, Vanessa
- In:
International journal of technology marketing : IJTMkt
6
(
2011
)
3
,
pp. 272-286
Persistent link: https://www.econbiz.de/10009412238
Saved in:
3
RSS as a new international e-marketing opportunity
Edvardsson, Ingi Runar
;
Whitehead, Nik J.
- In:
International journal of technology marketing : IJTMkt
3
(
2008
)
3
,
pp. 293-303
Persistent link: https://www.econbiz.de/10003764292
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