Emotional connections to books and technological innovations : an e-book perspective
Year of publication: |
2011
|
---|---|
Authors: | Ratten, Vanessa |
Published in: |
International journal of technology marketing : IJTMkt. - Olney, Bucks : Inderscience Enterprises, ISSN 1741-878X, ZDB-ID 2193394-7. - Vol. 6.2011, 3, p. 272-286
|
Subject: | Buch | Book | Digitale Güter | Digital goods | Produktentwicklung | New product development | Emotion | Kognition | Cognition | Verbrauchereinstellung | Consumer attitudes |
-
Kirk, Colleen P., (2012)
-
Hooked : wie Sie Produkte erschaffen, die süchtig machen
Eyal, Nir, (2014)
-
Shields, Alison B., (2016)
- More ...
-
Future research directions in tourism marketing
Tsiotsou, Rodoula, (2010)
-
The impact of sports on team performance management
Ratten, Vanessa, (2009)
-
Conditions Supporting Entrepreneurship and Sustainable Growth
Ratten, Vanessa, (2017)
- More ...