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~isPartOf:"International journal of technology marketing : IJTMkt"
~subject:"Consumer behaviour"
~subject:"Marketing management"
~subject:"Online-Marketing"
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marketing
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International journal of technology marketing : IJTMkt
SpringerLink / Bücher
99
Journal of business research : JBR
81
Industrial marketing management : the international journal for industrial and high-tech firms
51
Lehrbuch
36
Springer eBook Collection
35
Europäische Hochschulschriften / 5
32
Journal of marketing management : MM
31
European journal of marketing : EJM
30
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Marketing theory
25
Journal of Islamic marketing : JIMA
24
Marketing intelligence & planning
23
Springer eBook Collection / Business and Economics
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Journal of marketing
20
Journal of strategic marketing
20
International journal of islamic marketing and branding
18
Management science : journal of the Institute for Operations Research and the Management Sciences
18
Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
18
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
17
Journal of business-to-business marketing
17
The journal of business & industrial marketing
17
International journal of wine business research : IJWBR
16
Journal of the Academy of Marketing Science
16
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
15
Business horizons
15
Cogent business & management
15
Journal of macromarketing : examining the interactions among markets, marketing, and society
15
Journal of marketing management : JMM ; journal of the Academy of Marketing
15
AMS review : official publication of the Academy of Marketing Science
13
Journal of Islamic marketing
13
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
13
Journal of research in marketing and entrepreneurship : JRME
13
Premier reference source
13
International journal of internet marketing and advertising : IJIMA
12
McGraw-Hill/Irwin series in marketing
12
Hamburger Schriften zur Marketingforschung
11
Journal of business ethics : JOBE
11
Journal of macromarketing
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Journal of marketing communications
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Psychology & marketing
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ECONIS (ZBW)
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1
Digital marketing techniques for school promotion
Fernandez, Ronald R.
;
Uy, Chin
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
3
,
pp. 239-255
Persistent link: https://www.econbiz.de/10014310281
Saved in:
2
Is destination image instagrammable? : visit intentions and value co-creation through social media content
Giannopoulos, Antonios
;
Livas, Christos
;
Simeli, Ioanna
; …
- In:
International journal of technology marketing : IJTMkt
16
(
2022
)
4
,
pp. 349-369
Persistent link: https://www.econbiz.de/10013486083
Saved in:
3
Advertising agency selection, customer retention and satisfaction factors : an exploratory research in the Greek advertising market
Katsonis, Nikolaos
;
Tsekouropoulos, Georgios
; …
- In:
International journal of technology marketing : IJTMkt
13
(
2019
)
2
,
pp. 125-142
Persistent link: https://www.econbiz.de/10012140190
Saved in:
4
Identifying customer satisfaction estimators using review mining
Suzuki, Takayuki
;
Gemba, Kiminori
;
Aoyama, Atsushi
- In:
International journal of technology marketing : IJTMkt
9
(
2014
)
2
,
pp. 187-210
Persistent link: https://www.econbiz.de/10010404505
Saved in:
5
Mobile marketing : a contemporary strategic perspective
Amirkhanpour, Monaliz
;
Vrontis, Demetris
;
Thrassou, Alkis
- In:
International journal of technology marketing : IJTMkt
9
(
2014
)
3
,
pp. 252-269
Persistent link: https://www.econbiz.de/10010490512
Saved in:
6
Marketing and organisational evaluation of rural firms in the internet
Tsekouropoulos, Georgios
;
Andreopoulou, Zacharoula
; …
- In:
International journal of technology marketing : IJTMkt
8
(
2013
)
3
,
pp. 272-286
Persistent link: https://www.econbiz.de/10010200400
Saved in:
7
Special issue: Marketing of emerging technologies
Sengupta, Sanjit
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009412250
Saved in:
8
Out on the pull : how small firms are making themselves sexy with new online promotion techniques
Harris, Lisa
;
Rae, Alan
;
Grewal, Simran
- In:
International journal of technology marketing : IJTMkt
3
(
2008
)
2
,
pp. 153-168
Persistent link: https://www.econbiz.de/10003739632
Saved in:
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