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~isPartOf:"International journal of technology marketing : IJTMkt"
~subject:"Consumer behaviour"
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International journal of technology marketing : IJTMkt
Journal of business research : JBR
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Journal of Islamic marketing : JIMA
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Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
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The connected customer : the changing nature of consumer and business markets
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Identifying customer satisfaction estimators using review mining
Suzuki, Takayuki
;
Gemba, Kiminori
;
Aoyama, Atsushi
- In:
International journal of technology marketing : IJTMkt
9
(
2014
)
2
,
pp. 187-210
Persistent link: https://www.econbiz.de/10010404505
Saved in:
2
Mobile marketing : a contemporary strategic perspective
Amirkhanpour, Monaliz
;
Vrontis, Demetris
;
Thrassou, Alkis
- In:
International journal of technology marketing : IJTMkt
9
(
2014
)
3
,
pp. 252-269
Persistent link: https://www.econbiz.de/10010490512
Saved in:
3
Special issue: Marketing of emerging technologies
Sengupta, Sanjit
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009412250
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