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~isPartOf:"International journal of technology marketing : IJTMkt"
~subject:"Griechenland"
~subject:"Relationship marketing"
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Griechenland
Relationship marketing
Internet marketing
63
Online-Marketing
63
Social Web
37
Social web
37
Consumer behaviour
33
Konsumentenverhalten
33
Advertising
15
Werbung
15
social media
15
Viral marketing
13
Virales Marketing
13
Beziehungsmarketing
11
Brand image
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E-commerce
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Electronic Commerce
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Markenimage
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Advertising effects
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Brand management
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Online retailing
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Online-Handel
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consumer behaviour
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social media marketing
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Soziales Netzwerk
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Tourism marketing
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Tourismusmarketing
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technology
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16
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Katsonis, Nikolaos
2
Papaioannou, Eugenia
2
Theocharis, Dimitrios
2
Tsekouropoulos, Georgios
2
Abedin, Babak
1
Alturas, Bráulio
1
Ananda S
1
Andreopoulou, Zacharoula
1
Antoniadis, Ioannis
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Bozyigit, Sezen
1
Charmantzi, Anna
1
Costa, Sara Morgado da
1
Doukidis, Georgios I.
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Hadziahmetovic, Nereida
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Husain, Uvesh
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Högberg, Karin
1
Jafarzadeh, Hamed
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Javed, Sarfaraz
1
Kanellis, Panagiotis
1
Kanupriya
1
Katavelos, Antonios
1
Kavoura, Androniki
1
Khoshtaria, Tornike
1
Kilipiri, Eleni
1
Koliouska, Christiana
1
Komodromos, Marcos
1
Lazaris, Chris
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Markomichelakis, Dimitrios
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Matin, Arian
1
Moro, Sérgio
1
Ozelturkay, Eda Yasa
1
Papadopoulou, Panagiota
1
Pintol, Amel
1
Rita, Paulo
1
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International journal of technology marketing : IJTMkt
Journal of business research : JBR
71
Journal of retailing and consumer services
54
International journal of internet marketing and advertising : IJIMA
44
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
32
Industrial marketing management : the international journal for industrial and high-tech firms
31
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
31
International journal of electronic marketing and retailing : IJEMR
28
Marketing intelligence & planning
26
The journal of product & brand management
24
SpringerLink / Bücher
21
Journal of international marketing
20
Journal of promotion management : innovations in planning and applied research
17
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
16
Journal of internet commerce
16
Journal of strategic marketing
16
Asia Pacific journal of marketing and logistics
15
International journal of e-business research : an official publication of the Information Resources Management Association
15
Journal of marketing communications
15
Journal of marketing management : JMM ; journal of the Academy of Marketing
15
Journal of the Academy of Marketing Science
14
The journal of brand management : an international journal
14
Business horizons
13
International journal of business information systems : IJBIS
13
Psychology & marketing
13
The service industries journal
13
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
12
Journal of marketing management : MM
12
Cogent business & management
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
11
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
11
Journal of global marketing
11
The journal of business & industrial marketing
11
International journal of hospitality management
10
Journal of marketing
10
Technological forecasting & social change : an international journal
10
Customer engagement : contemporary issues and challenges
9
Electronic commerce research
9
International journal of retail & distribution management
9
International marketing review
9
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ECONIS (ZBW)
16
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1
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10
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16
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date (oldest first)
1
Examining the role of brand experience in understanding the influence of social media on brand equity
Pintol, Amel
;
Hadziahmetovic, Nereida
- In:
International journal of technology marketing : IJTMkt
18
(
2024
)
3
,
pp. 289-313
Persistent link: https://www.econbiz.de/10015062516
Saved in:
2
Customer experience through online reviews from TripAdvisor : the case of Orlando theme parks
Costa, Sara Morgado da
;
Moro, Sérgio
;
Rita, Paulo
; …
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
1
,
pp. 48-77
Persistent link: https://www.econbiz.de/10013503841
Saved in:
3
The use and effectiveness of social media marketing on firm's performance and value creation on stakeholders : evidence from Greek B2B exporting firms
Kilipiri, Eleni
;
Markomichelakis, Dimitrios
; …
- In:
International journal of technology marketing : IJTMkt
16
(
2022
)
1/2
,
pp. 111-130
Persistent link: https://www.econbiz.de/10013258248
Saved in:
4
Digital marketing as a game changer strategy to enhance brand performance
Husain, Uvesh
;
Javed, Sarfaraz
;
Ananda S
- In:
International journal of technology marketing : IJTMkt
15
(
2021
)
2/3
,
pp. 107-125
Persistent link: https://www.econbiz.de/10012693492
Saved in:
5
Indian women and Facebook apparels brand communities : a study with reference to Koovs, Myntra and Shein
Kanupriya
- In:
International journal of technology marketing : IJTMkt
15
(
2021
)
2/3
,
pp. 316-331
Persistent link: https://www.econbiz.de/10012693538
Saved in:
6
Turkish and Greek gift purchase behaviour and advertisement on traditional and online media communication tools based on gender differences
Kavoura, Androniki
;
Bozyigit, Sezen
;
Ozelturkay, Eda Yasa
- In:
International journal of technology marketing : IJTMkt
14
(
2020
)
1
,
pp. 1-21
Persistent link: https://www.econbiz.de/10012179145
Saved in:
7
Consumers' responses on the emergence of influencer marketing in Greek market place
Theocharis, Dimitrios
;
Papaioannou, Eugenia
- In:
International journal of technology marketing : IJTMkt
14
(
2020
)
3
,
pp. 283-304
Persistent link: https://www.econbiz.de/10012534220
Saved in:
8
The impact of social media engagement on consumers' trust and purchase intention
Matin, Arian
;
Khoshtaria, Tornike
;
Tutberidze, Gocha
- In:
International journal of technology marketing : IJTMkt
14
(
2020
)
3
,
pp. 305-323
Persistent link: https://www.econbiz.de/10012534223
Saved in:
9
Online trust and the importance of interaction
Papadopoulou, Panagiota
;
Kanellis, Panagiotis
- In:
International journal of technology marketing : IJTMkt
13
(
2018
)
1
,
pp. 21-50
Persistent link: https://www.econbiz.de/10012056240
Saved in:
10
Physical web atmospherics : utilising internet of things to conceptualise store atmosphere in omnichannel retailing
Lazaris, Chris
;
Vrechopoulos, Adam
;
Doukidis, Georgios I.
- In:
International journal of technology marketing : IJTMkt
12
(
2017
)
4
,
pp. 389-416
Persistent link: https://www.econbiz.de/10011862048
Saved in:
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