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~isPartOf:"International journal of technology marketing : IJTMkt"
~subject:"Marketingmanagement"
~subject:"Social Web"
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Marketingmanagement
Social Web
Consumer behaviour
61
Konsumentenverhalten
61
Internet marketing
59
Online-Marketing
59
Social web
59
E-commerce
24
Electronic Commerce
24
social media
19
Beziehungsmarketing
18
Online retailing
18
Online-Handel
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Relationship marketing
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Innovation management
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Virales Marketing
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consumer behaviour
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66
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Melanthiou, Yioula
4
Al Khasawneh, Mohammad Hamdi
2
El Hajjar, Samer
2
Khrouf, Lilia
2
Komodromos, Marcos
2
Maghraoui, Souad
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International journal of technology marketing : IJTMkt
Journal of business research : JBR
459
Technological forecasting & social change : an international journal
242
Journal of retailing and consumer services
226
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
211
SpringerLink / Bücher
165
International journal of internet marketing and advertising : IJIMA
159
Information systems research : ISR
142
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
115
Journal of management information systems : JMIS
115
Tourism management : research, policies, practice
115
Industrial marketing management : the international journal for industrial and high-tech firms
108
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
103
Business horizons
93
Journal of marketing communications
93
Springer eBook Collection
90
International journal of business information systems : IJBIS
88
Management science : journal of the Institute for Operations Research and the Management Sciences
87
International journal of advertising : the review of marketing communications
84
International journal of hospitality management
83
Psychology & marketing
83
Electronic commerce research
82
Journal of internet commerce
81
Journal of marketing management : MM
78
Management information systems : mis quarterly
77
Journal of promotion management : innovations in planning and applied research
71
Journal of travel and tourism marketing
70
The journal of product & brand management
69
International journal of electronic commerce : IJEC
68
Cogent business & management
67
International journal of electronic marketing and retailing : IJEMR
66
Journal of marketing
66
Journal of electronic commerce research : JECR
65
The journal of brand management : an international journal
65
Journal of information & knowledge management : JIKM
63
International journal of networking and virtual organisations : IJNVO
59
Journal of advertising research
58
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
58
Journal of organizational computing and electronic commerce
56
International journal of e-business research : an official publication of the Information Resources Management Association
55
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ECONIS (ZBW)
66
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1
Suspicion of manipulation on Instagram : is the consumer being duped?
Maghraoui, Souad
;
Khrouf, Lilia
;
Frikha, Azza
- In:
International journal of technology marketing : IJTMkt
16
(
2022
)
3
,
pp. 204-219
Persistent link: https://www.econbiz.de/10013359063
Saved in:
2
Special issue: Emerging issues in
internet
, social media and e-marketing
Tilikidou, Irene
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010200477
Saved in:
3
Customer experience through online reviews from TripAdvisor : the case of Orlando theme parks
Costa, Sara Morgado da
;
Moro, Sérgio
;
Rita, Paulo
; …
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
1
,
pp. 48-77
Persistent link: https://www.econbiz.de/10013503841
Saved in:
4
Is ambiguity an efficient tool in Instagram ads?
Khrouf, Lilia
;
Maghraoui, Souad
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
4
,
pp. 347-362
Persistent link: https://www.econbiz.de/10014428105
Saved in:
5
Are social media influencers effective? : an analysis of information adoption by followers
Roldan-Gallego, Juan Sebastián
;
Sánchez-Torres, Javier A.
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
2
,
pp. 188-211
Persistent link: https://www.econbiz.de/10014310274
Saved in:
6
Towards a better understanding of the social media effects on young users
El Hajjar, Samer
;
Yacoub, Laurent
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
3
,
pp. 296-315
Persistent link: https://www.econbiz.de/10014310329
Saved in:
7
Online trust and the importance of interaction
Papadopoulou, Panagiota
;
Kanellis, Panagiotis
- In:
International journal of technology marketing : IJTMkt
13
(
2018
)
1
,
pp. 21-50
Persistent link: https://www.econbiz.de/10012056240
Saved in:
8
Reconceptualising buyer behaviour in the digital era : an emergent journey
Scott, Peter
;
Scott, Tamsin
;
Stokes, Peter
;
Moore, Neil
; …
- In:
International journal of technology marketing : IJTMkt
12
(
2017
)
2
,
pp. 165-179
Persistent link: https://www.econbiz.de/10011746011
Saved in:
9
Indian women and Facebook apparels brand communities : a study with reference to Koovs, Myntra and Shein
Kanupriya
- In:
International journal of technology marketing : IJTMkt
15
(
2021
)
2/3
,
pp. 316-331
Persistent link: https://www.econbiz.de/10012693538
Saved in:
10
Is destination image instagrammable? : visit intentions and value co-creation through social media content
Giannopoulos, Antonios
;
Livas, Christos
;
Simeli, Ioanna
; …
- In:
International journal of technology marketing : IJTMkt
16
(
2022
)
4
,
pp. 349-369
Persistent link: https://www.econbiz.de/10013486083
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