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~isPartOf:"International journal of technology marketing : IJTMkt"
~type_genre:"Case study"
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International journal of technology marketing : IJTMkt
HMD : Praxis der Wirtschaftsinformatik
11
Social Branding : Strategien - Praxisbeispiele - Perspektiven
9
Handbook of research on integrating social media into strategic marketing
7
Digital and social media marketing : a results-driven approach
6
Cases on strategic social media utilization in the nonprofit sector
5
Handbook of social media management : value chain and business models in changing media markets
5
Personalentwicklung 2.0 : Lernen, Wissensaustausch und Talentförderung der nächsten Generation
5
Social media and crisis communication
5
Corporate social responsibility in the digital age
4
Digital enterprise transformation : a business-driven approach to leveraging Innovative IT
4
Analyzing the strategic role of social networking in firm growth and productivity
3
Harvard business review : HBR
3
Knowledge management 2.0 : organizational models and enterprise strategies
3
Kommunikation als Erfolgsfaktor im Innovationsmanagement : Strategien im Zeitalter der Open Innovation
3
Long range planning : LRP ; international journal of strategic management
3
Online-PR im Web 2.0 : Fallbeispiele aus Wirtschaft und Politik
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Premier reference source
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Psychology & marketing
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Social-Media-Handbuch : Theorien, Methoden, Modelle
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Virtual enterprises, communities & social networks : Workshop GeNeMe '11 - Gemeinschaften in Neuen Medien, TU Dresden, 07./08.09.2011 ; [eingebunden in die Gesamttagung "Wissens-Gemeinschaften 2011"]
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A Gower book
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Berichte aus der Betriebswirtschaft
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Cases on innovations in educational marketing : transnational and technological strategies
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Communicating corporate social responsibility : perspectives and practice
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Contemporary issues in social media marketing
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Customer-centric marketing strategies : tools for building organizational performance
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Digitalisierung des Handels mit ePace : innovative E-Commerce-Geschäftsmodelle und digitale Zeitvorteile
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Enterprise Social Networks : Erfolgsfaktoren für die Einführung und Nutzung - Grundlagen, Praxislösungen, Fallbeispiele
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Entrepreneurship marketing : principles and practice of SME marketing
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Gabler Edition Wissenschaft
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Gabler Research
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Handbook of research on business social networking ; Vol. 1
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Harvard-Business-Manager : das Wissen der Besten
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Implementing new business models in for-profit and non-profit organizations : technologies and applications
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Informationsmanagement und Computer Aided Team
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International journal of networking and virtual organisations : IJNVO
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International journal of product development : IJPD
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Applying the hub-and-spoke model to virtual communities : the IBM innovation approach
Longo, Maria Cristina
;
Giaccone, Sonia Caterina
; …
- In:
International journal of technology marketing : IJTMkt
8
(
2013
)
2
,
pp. 142-158
Persistent link: https://www.econbiz.de/10009759279
Saved in:
2
Identifying future research opportunities in online consumer review : the case study of "TripAdvisor"
Whitehead, Lisa
- In:
International journal of technology marketing : IJTMkt
6
(
2011/12
)
4
,
pp. 341-354
Persistent link: https://www.econbiz.de/10009546057
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