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~isPartOf:"International journal of the economics of business"
~isPartOf:"Measuring and managing brands"
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International journal of the economics of business
Measuring and managing brands
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Designing loyalty-building programs for packaged goods brands
Roehm, Michelle L.
;
Pullins, Ellen
;
Roehm, Harper A.
-
2009
Persistent link: https://www.econbiz.de/10003784914
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European integration and market structure in the soft drinks industry
Matraves, Catherine
- In:
International journal of the economics of business
9
(
2002
)
3
,
pp. 295-310
Persistent link: https://www.econbiz.de/10001714102
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