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~isPartOf:"International journal of wine business research : IJWBR"
~isPartOf:"Journal of marketing education : JME"
~subject:"Consumer behaviour"
~subject:"Online-Marketing"
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International journal of wine business research : IJWBR
Journal of marketing education : JME
SpringerLink / Bücher
41
Journal of business research : JBR
36
Springer eBook Collection
21
Journal of Islamic marketing : JIMA
19
Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
18
Management science : journal of the Institute for Operations Research and the Management Sciences
16
Journal of macromarketing : examining the interactions among markets, marketing, and society
14
Gabler Edition Wissenschaft
13
International journal of islamic marketing and branding
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Marketing theory
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Journal of marketing management : MM
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International journal of internet marketing and advertising : IJIMA
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Business horizons
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Journal of Islamic marketing
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9
European journal of marketing : EJM
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Journal of retailing and consumer services
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Asia Pacific journal of marketing and logistics
8
Journal of marketing research : JMR
8
Journal of promotion management : innovations in planning and applied research
8
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Springer eBook Collection / Business and Economics
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
International journal of technology marketing : IJTMkt
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of modelling in management
7
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Lehrbuch
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The connected customer : the changing nature of consumer and business markets
7
The journal of consumer marketing
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Edward Elgar E-Book Archive
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Journal of fashion marketing and management
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Journal of historical research in marketing
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Journal of internet commerce
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1
Analytics capability in marketing education : a practice-informed model
Kurtzke, Simone
;
Setkute, Justina
- In:
Journal of marketing education : JME
43
(
2021
)
3
,
pp. 298-316
Persistent link: https://www.econbiz.de/10012662594
Saved in:
2
Learning marketing online : the role of social interactions and gamification rewards
Dikcius, Vytautas
;
Urbonavicius, Sigitas
;
Adomaviciute, …
- In:
Journal of marketing education : JME
43
(
2021
)
2
,
pp. 159-173
Persistent link: https://www.econbiz.de/10012592899
Saved in:
3
Industry certifications in digital marketing and media education : an examination of perceptions and use among educators
Cowley, Scott
;
Humphrey, William F. <Jr.>
;
Munoz, Caroline
- In:
Journal of marketing education : JME
43
(
2021
)
2
,
pp. 189-203
Persistent link: https://www.econbiz.de/10012592911
Saved in:
4
The state of digital marketing in academia : an examination of marketing curriculum's response to digital disruption
Langan, Ryan
;
Cowley, Scott
;
Nguyen, Carlin
- In:
Journal of marketing education : JME
41
(
2019
)
1
,
pp. 32-46
Persistent link: https://www.econbiz.de/10012008108
Saved in:
5
Time for a marketing curriculum overhaul : developing a digital-first approach
Rohm, Andrew J.
;
Stefl, Matthew
;
Saint Clair, Julian
- In:
Journal of marketing education : JME
41
(
2019
)
1
,
pp. 47-59
Persistent link: https://www.econbiz.de/10012008110
Saved in:
6
Social media : communication strategies, engagement and future research directions
Dolan, Rebecca
;
Conduit, Jodie
;
Fahy, John
;
Goodman, Steve
- In:
International journal of wine business research : IJWBR
29
(
2017
)
1
,
pp. 2-19
Persistent link: https://www.econbiz.de/10011704087
Saved in:
7
The relationship between involvement, destination emotions and place attachment in the Porto wine cellars
Santos, Vasco
;
Ramos, Paulo
;
Almeida, Nuno
- In:
International journal of wine business research : IJWBR
29
(
2017
)
4
,
pp. 401-415
Persistent link: https://www.econbiz.de/10011814604
Saved in:
8
Wine tourist valuation of information sources : the role of prior travel
Byrd, Erick T.
;
Farber Canziani, Bonnie
;
Boles, James S.
; …
- In:
International journal of wine business research : IJWBR
29
(
2017
)
4
,
pp. 416-433
Persistent link: https://www.econbiz.de/10011814612
Saved in:
9
Millennials as luxury wine buyers in the United States?
Higgins, Lindsey
;
Wolf, Marianne McGarry
- In:
International journal of wine business research : IJWBR
28
(
2016
)
3
,
pp. 190-205
Persistent link: https://www.econbiz.de/10011563733
Saved in:
10
Consumers' luxury value perception in the Brazilian premium beer market
Thomé, Karim Marini
;
Pinho, Guilherme da Mata
; …
- In:
International journal of wine business research : IJWBR
28
(
2016
)
4
,
pp. 369-386
Persistent link: https://www.econbiz.de/10011641665
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