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~isPartOf:"International journal of wine business research : IJWBR"
~isPartOf:"Planung & Analyse : Zeitschrift für Marktforschung und Marketing"
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International journal of wine business research : IJWBR
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
Journal of marketing research : JMR
172
International journal of market research : JMRS ; the journal of the Market Research Society
101
Journal of business research : JBR
90
SpringerLink / Bücher
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Qualitative market research : an international journal
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Jahrbuch der Absatz- und Verbrauchsforschung
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Discussion paper series / IZA
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Qualitative Marktforschung : Konzepte - Methoden - Analysen
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Marketing letters : a journal of research in marketing
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International journal of market research
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Gabler Edition Wissenschaft
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Europäische Hochschulschriften / 5
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Journal of marketing management : MM
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International journal of forecasting
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Marketing : ZFP ; journal of research and management
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Qualitative Marktforschung in Theorie und Praxis : Grundlagen, Methoden, Anwendungen
36
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
33
Handbuch Marktforschung : Methoden, Anwendungen, Praxisbeispiele
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Journal of consumer behaviour : an international research review
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Handbuch der Marktforschung
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Journal of business economics : JBE
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Springer eBook Collection / Business and Economics
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The marketing review
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Journal of advertising research
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Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of marketing education : JME
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Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
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CESifo working papers
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Die Betriebswirtschaft : DBW
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Journal of retailing and consumer services
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Market research handbook
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Springer eBook Collection
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1
Planung & Analyse
[2018-2021]: Frankfurt am Main : Deutscher Fachverlag GmbH
-
2018-2021
Persistent link: https://www.econbiz.de/10011807160
Saved in:
2
Millennials as luxury wine buyers in the United States?
Higgins, Lindsey
;
Wolf, Marianne McGarry
- In:
International journal of wine business research : IJWBR
28
(
2016
)
3
,
pp. 190-205
Persistent link: https://www.econbiz.de/10011563733
Saved in:
3
Assessing brand personality associations of top-of-mind wine brands
Brochado, Ana
;
Silva, Rui Vinhas da
;
LaPlaca, Peter J.
- In:
International journal of wine business research : IJWBR
27
(
2015
)
2
,
pp. 125-142
Persistent link: https://www.econbiz.de/10011381354
Saved in:
4
Using social media in the wine business : an exploratory study from Germany
Szolnoki, Gergely
;
Taits, Dimitri
;
Nagel, Moritz
; …
- In:
International journal of wine business research : IJWBR
26
(
2014
)
2
,
pp. 80-96
Persistent link: https://www.econbiz.de/10010387281
Saved in:
5
Exploring innovation perceptions and practices among micro and small craft breweries : a three-country study
Alonso, Abel Duarte
;
Bressan, Allessandro
;
Sakellarios, …
- In:
International journal of wine business research : IJWBR
29
(
2017
)
2
,
pp. 140-158
Persistent link: https://www.econbiz.de/10011750852
Saved in:
6
Predicting wine preference : testing the premises of the vinotype theory
Borchgrevink, Carl Peter
;
Sherwin, Allan Lewis
- In:
International journal of wine business research : IJWBR
29
(
2017
)
3
,
pp. 251-268
Persistent link: https://www.econbiz.de/10011781076
Saved in:
7
Social media as a means to access millennial wine consumers
Fuentes Fernández, Rosana
;
Vriesekoop, Frank
;
Urbano, …
- In:
International journal of wine business research : IJWBR
29
(
2017
)
3
,
pp. 269-284
Persistent link: https://www.econbiz.de/10011781085
Saved in:
8
Using push-pull winescape attributes to model Australian wine tourist segmentation
Quintal, Vanessa
;
Thomas, Ben
;
Phau, Ian
;
Soldat, Zorana
- In:
International journal of wine business research : IJWBR
29
(
2017
)
4
,
pp. 346-372
Persistent link: https://www.econbiz.de/10011814564
Saved in:
9
The relationship between involvement, destination emotions and place attachment in the Porto wine cellars
Santos, Vasco
;
Ramos, Paulo
;
Almeida, Nuno
- In:
International journal of wine business research : IJWBR
29
(
2017
)
4
,
pp. 401-415
Persistent link: https://www.econbiz.de/10011814604
Saved in:
10
A personality-based measure of the wine consumption experience for millennial consumers
Spielmann, Nathalie
;
Babin, Barry J.
;
Verghote, Caroline
- In:
International journal of wine business research : IJWBR
28
(
2016
)
3
,
pp. 228-245
Persistent link: https://www.econbiz.de/10011563747
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