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~isPartOf:"International journal of wine business research : IJWBR"
~subject:"Brand image"
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International journal of wine business research : IJWBR
Marketing letters : a journal of research in marketing
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Vorträge zur Hochschultagung 2009 der Agrar- und Ernährungswissenschaftlichen Fakultät der Christian-Albrechts-Universität zu Kiel
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Lable design : impact on millennials' perceptions of wine
Henley, Celia D.
;
Fowler, Deborah C.
;
Yuan, Jingxue Jessica
- In:
International journal of wine business research : IJWBR
23
(
2011
)
1
,
pp. 7-20
Persistent link: https://www.econbiz.de/10009008219
Saved in:
2
Wine labelling : is it time to break with tradition? ; a study of the moderating role of perceived risk
Celhay, Franck
;
Passebois-Ducros, Juliette
- In:
International journal of wine business research : IJWBR
23
(
2011
)
4
,
pp. 318-337
Persistent link: https://www.econbiz.de/10009407368
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