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~isPartOf:"International marketing ; Vol. 1"
~type_genre:"Aufsatz im Buch"
~type_genre:"No longer published / No longer aquired"
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International marketing
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Internationales Marketing
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Douglas, Susan P.
3
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2
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Czinkota, Michael R.
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International marketing ; Vol. 1
Internationalisierung von Vertrieb und Handel
18
The SAGE handbook of international marketing
18
Handbook of research in international marketing
17
Herausforderungen der internationalen marktorientierten Unternehmensführung : Festschrift für Reinhard Hünerberg
15
Handbook of research on international advertising
14
International marketing ; Vol. V
13
Research handbook on export marketing
13
International marketing ; Vol. 2
12
International marketing in the fast changing world
11
Handbook on cross-cultural marketing
10
Entrepreneurship in international marketing
9
Glocal marketing : think globally and act locally
9
Grow East : Wachstumsstrategien in CEE ; von Beiersdorf bis Henkel, von Hipp bis Erste Bank
9
New world marketing
9
Cross-cultural and critical perspectives on brands
8
Effects of globalization on the firm
8
International marketing ; Vol. 3
8
Internationalisierung industrieller Dienstleistungen : Leitfaden und Instrumente zur Planung des Internationalisierungserfolges
8
Entrepreneurial marketing and international new ventures : antecedents, elements and outcomes
7
Marketing management : a cultural perspective
7
(1995). - VIII, 298 S. : graph. Darst. - Enth. 14 Beitr.
6
Fallstudien zum Internationalen Management : Grundlagen - Praxiserfahrungen - Perspektiven
6
Marketing in the new global order : challenges and opportunities
6
Strategies for international industrial marketing : the management of customer relationships in European industrial markets
6
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
5
European business in the global network
5
Global Management : mit 8 Tabellen
5
Internal marketing : directions for management
5
International marketing ; Vol. VI
5
The global market : developing a strategy to manage across borders
5
Anxieties and management responses in international business
4
Globalization and partnerships : features of business alliances and international cooperation
4
Going global: implementing international business operations
4
International advertising and communication : current insights and empirical findings
4
International marketing in rapidly changing environments
4
Marketing und Marktforschung : Entwicklungen, Erweiterungen und Schnittstellen im nationalen und internationalen Kontext ; Festschrift zum 66. Geburtstag von Prof. Dr. Manfred Hüttner
4
Perspectives on international marketing - re-issued
4
Beyond Hofstede : culture frameworks for global marketing and management
3
Brand management in emerging markets : theories and practice
3
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ECONIS (ZBW)
13
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1
International business versus international marketing
Buckley, Peter J.
-
2008
Persistent link: https://www.econbiz.de/10003654947
Saved in:
2
An international marketing manifesto
Czinkota, Michael R.
;
Ronkainen, Ilkka A.
-
2008
Persistent link: https://www.econbiz.de/10003654954
Saved in:
3
Executive insights : international marketing ; avoiding the seven deadly traps
Simmonds, K. R.
-
2008
Persistent link: https://www.econbiz.de/10003654964
Saved in:
4
Perspectives : knowledge development in international marketing
Cavusgil, S. Tamer
-
2008
Persistent link: https://www.econbiz.de/10003654986
Saved in:
5
Developing strategies for global markets : an evolutionary perspective
Craig, C. S.
;
Douglas, Susan P.
-
2008
Persistent link: https://www.econbiz.de/10003655232
Saved in:
6
Configural advantage in global markets
Craig, C. S.
;
Douglas, Susan P.
-
2008
Persistent link: https://www.econbiz.de/10003655242
Saved in:
7
Relationships among organisational characteristics, marketing strategy and export performance
Koh, Anthony C.
-
2008
Persistent link: https://www.econbiz.de/10003655296
Saved in:
8
Export stimuli : export intention compared with export activity
Morgan, Robert
;
Katsikeas, Constantine S.
-
2008
Persistent link: https://www.econbiz.de/10003655303
Saved in:
9
The use of multiple export channels by small knowledge-intensive firms
McNaughton, Rod B.
-
2008
Persistent link: https://www.econbiz.de/10003655454
Saved in:
10
Standardization of international marketing strategy : some research hypotheses
Jain, Subhash C.
-
2008
Persistent link: https://www.econbiz.de/10003655495
Saved in:
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