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International marketing
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Internationales Marketing
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Marketing management
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Globalisierung
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Globalization
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International market entry
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Internationaler Markteintritt
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Coviello, Nicole
1
Douglas, Susan P.
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Doyle, Peter
1
Jain, Subhash C.
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Kim, W. Chan
1
Koed Madsen, Tage
1
Koh, Anthony C.
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Mauborgne, R. A.
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International marketing ; Vol. 1
H. Igor Ansoff ; Vol. 2
27
Michael Porter ; Vol. 1
18
Michael Porter ; Vol. 2
17
Marketing-mix strategies - product strategy and promotion strategy
16
Corporate brand and corporate reputation
15
Measuring and managing brands
15
H. Igor Ansoff ; Vol. 1
14
Brand management ; Vol. 3
13
Diversification and growth of the firm
13
International marketing ; Vol. 2
13
Marketing strategy processes and tools
13
Brand management ; Vol. 2
12
Change management ; Vol. 3
11
Corporate strategy
11
International management of research and development
11
Marketing strategy's conceptual foundations : market orientation, the cornerstone of strategic marketing thought
11
Strategy and globalization ; Vol. 3
11
The evolution of brands : from signals of quality to storehouses of trust
11
The merger and acquisition process
11
Brand management ; Vol. 1
10
Marketing strategy organization and implementation
10
Brand management ; Vol. 4
9
Future directions
9
Business ethics and strategy ; Vol. 1
8
SAGE library in business and management
8
Strategy and globalization ; Vol. 4
8
An Elgar reference collection
7
Corporate social responsibility
7
Critical perspectives on business and management
7
Evolving and emerging issues in marketing strategy
7
Executing strategy for business results
7
Harvard business review on pricing
7
International HRM: the MNE perspective
7
Marketing-mix strategies - distribution strategy and pricing strategy
7
Michael Porter ; Vol. 3
7
The impact of theory on representations of the consumer and the marketing organisation
7
HRM defined and in organizational context
6
Harvard business review on green business strategy
6
International marketing ; Vol. 3
6
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1
Cross-cultural strategies
Kim, W. Chan
;
Mauborgne, R. A.
-
2008
Persistent link: https://www.econbiz.de/10003655500
Saved in:
2
Valuing marketing's contribution
Doyle, Peter
-
2008
Persistent link: https://www.econbiz.de/10003654959
Saved in:
3
The hierarchical model of market entry modes
Pan, Yigang
;
Tse, David K.
-
2008
Persistent link: https://www.econbiz.de/10003655209
Saved in:
4
Theories of internationalisation and their impact on market entry
Whitelock, Jeryl
-
2008
Persistent link: https://www.econbiz.de/10003655217
Saved in:
5
Relationships among organisational characteristics, marketing
strategy
and export performance
Koh, Anthony C.
-
2008
Persistent link: https://www.econbiz.de/10003655296
Saved in:
6
Network relationships and the internationalisation process of small software firms
Coviello, Nicole
;
Munro, Hugh
-
2008
Persistent link: https://www.econbiz.de/10003655450
Saved in:
7
The internationalization of born globals : an evolutionary process?
Koed Madsen, Tage
;
Servais, Per
-
2008
Persistent link: https://www.econbiz.de/10003655459
Saved in:
8
Standardization of international marketing
strategy
: some research hypotheses
Jain, Subhash C.
-
2008
Persistent link: https://www.econbiz.de/10003655495
Saved in:
9
A framework for analysis of
strategy
development in globalizing markets
Solberg, Carl Arthur
-
2008
Persistent link: https://www.econbiz.de/10003655501
Saved in:
10
Guidelines for developing international marketing strategies
Wind, Yoram
;
Douglas, Susan P.
;
Perlmutter, Howard V.
-
2008
Persistent link: https://www.econbiz.de/10003655509
Saved in:
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