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~isPartOf:"International marketing ; Vol. V"
~person:"Caruana, Albert"
~subject:"International market"
~subject:"Markenführung"
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On the cross-national generalisability and equivalence of advertising response scales developed in the USA
Ewing, Michael T.
;
Caruana, Albert
;
Zinkhan, George M.
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2006
Persistent link: https://www.econbiz.de/10003410979
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