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~isPartOf:"International marketing ; Vol. V"
~subject:"International market"
~subject:"Markenführung"
~subject:"Marketingmanagement"
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International market
Markenführung
Marketingmanagement
International marketing
13
Internationales Marketing
13
Brand management
3
Multinationales Unternehmen
3
Standardisierung
3
Standardization
3
Transnational corporation
3
Consumer behaviour
2
Innovation diffusion
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Innovationsdiffusion
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Konsumentenverhalten
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Product management
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Europa
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Aaker, David A.
1
Caruana, Albert
1
Cavusgil, S. Tamer
1
Craig, C. Samuel
1
Douglas, Susan P.
1
Ewing, Michael T.
1
Joachimsthaler, Erich
1
Kalish, Shlomo
1
Mahajan, Vijay
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Muller, Eitan
1
Nijssen, Edwin J.
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Zou, Shaoming
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International marketing ; Vol. V
International marketing review
47
Journal of international marketing
46
Journal of business research : JBR
45
The journal of brand management : an international journal
23
Journal of global marketing
17
SpringerLink / Bücher
17
International business review : the official journal of the European International Business Academy
15
Industrial marketing management : the international journal for industrial and high-tech firms
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
The journal of product & brand management
12
Europäische Hochschulschriften / 5
11
Journal of international consumer marketing
11
European journal of marketing : EJM
10
Journal of strategic marketing
10
International journal of business and globalisation : IJBG
9
Journal of euromarketing
8
Marketing intelligence & planning
8
Advances in international marketing
7
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
7
Springer eBook Collection
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Journal of international trade & commerce
6
Strategies for international industrial marketing : the management of customer relationships in European industrial markets
6
Business history
5
Gabler Edition Wissenschaft
5
International journal of trade and global markets
5
International marketing in the fast changing world
5
Journal of marketing management : MM
5
Management for Professionals
5
The journal of business & industrial marketing
5
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
5
Asia Pacific journal of marketing and logistics
4
Entrepreneurial marketing and international new ventures : antecedents, elements and outcomes
4
European journal of international management : EJIM
4
European research studies
4
Innovatives Markenmanagement
4
International marketing ; Vol. 1
4
Journal of marketing
4
Journal of retailing and consumer services
4
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1
The GMS: a broad conceptualization of global marketing strategy and its effect on firm performance
Zou, Shaoming
;
Cavusgil, S. Tamer
-
2006
Persistent link: https://www.econbiz.de/10003410813
Saved in:
2
Waterfall and sprinkler new-product strategies in competitive global markets
Kalish, Shlomo
;
Mahajan, Vijay
;
Muller, Eitan
-
2006
Persistent link: https://www.econbiz.de/10003410839
Saved in:
3
The lure of global branding
Aaker, David A.
;
Joachimsthaler, Erich
-
2006
Persistent link: https://www.econbiz.de/10003410844
Saved in:
4
Integrating branding strategy across markets: building international brand architecture
Douglas, Susan P.
;
Craig, C. Samuel
;
Nijssen, Edwin J.
-
2006
Persistent link: https://www.econbiz.de/10003410973
Saved in:
5
On the cross-national generalisability and equivalence of advertising response scales developed in the USA
Ewing, Michael T.
;
Caruana, Albert
;
Zinkhan, George M.
-
2006
Persistent link: https://www.econbiz.de/10003410979
Saved in:
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