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~isPartOf:"International marketing review"
~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~isPartOf:"The IUP journal of brand management : IJBRM"
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Search: subject_exact:"Markenerweiterung"
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Brand extension
12
Markentransfer
12
Brand image
9
Markenimage
9
Consumer behaviour
8
Konsumentenverhalten
8
Brand management
7
Markenführung
7
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Brand extensions
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Extension authenticity
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Extension fit
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Marketingmanagement
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Master production schedule
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Carrillat, François A.
2
Ragel, V. R.
2
Ashill, Nicholas J.
1
Astous, Alain d'
1
Boisvert, Jean
1
Datta, Saroj Kumar
1
Evangeline, S. J.
1
Fastoso, Fernando
1
Harris, Eric G.
1
Hem, Leif E.
1
Iversen, Nina M.
1
Joji Alex N.
1
Kalra, Shveta
1
Kim, Jooyoung
1
Lafferty, Barbara A.
1
Lane, Vicki R.
1
Paul, Soumi
1
Peter, Sachith Indika
1
Ragal, V. R.
1
Selvanayagam, J. Evangeline
1
Solomon, Paul J.
1
Yoon, Hye Jin
1
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International marketing review
Journal of advertising : official publication of the American Academy of Advertising
The IUP journal of brand management : IJBRM
The journal of brand management : an international journal
28
Journal of business research : JBR
24
The journal of product & brand management
21
Psychology & marketing
17
European journal of marketing : EJM
12
Brand management ; Vol. 3
10
Journal of the Academy of Marketing Science
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
7
Journal of marketing
7
Journal of retailing and consumer services
7
SpringerLink / Bücher
7
Gabler Edition Wissenschaft / Marken- und Produktmanagement
6
Journal of consumer research : JCR ; an interdisciplinary bimonthly
6
Journal of marketing management : MM
6
Journal of marketing research : JMR
6
Sport marketing quarterly : preferred journal of the Sport Marketing Association
6
Marketing letters : a journal of research in marketing
5
Research
5
Industrial marketing management : the international journal for industrial and high-tech firms
4
International journal of advertising : the quarterly review of marketing communications
4
International journal of sport management and marketing : IJSMM
4
Journal of fashion marketing and management
4
Journal of international consumer marketing
4
Reihe: Marketing : MAR
4
The journal of consumer marketing
4
The journal of product innovation management : an international publication of the Product Development & Management Association
4
AMS review : official publication of the Academy of Marketing Science
3
Australasian marketing journal
3
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
3
Innovatives Markenmanagement
3
International journal of hospitality management
3
International journal of sports marketing & sponsorship
3
Journal of retailing
3
Journal of service research : JSR
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Marketing : ZFP ; journal of research and management
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ECONIS (ZBW)
12
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12
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1
The impact of luxury brand status signaling, extension authenticity and fit on luxury line extension evaluation : a cross-national study
Boisvert, Jean
;
Ashill, Nicholas J.
- In:
International marketing review
39
(
2022
)
2
,
pp. 395-422
Persistent link: https://www.econbiz.de/10013396206
Saved in:
2
Antecedents of attitude towards brand extensions
Kalra, Shveta
- In:
The IUP journal of brand management : IJBRM
16
(
2019
)
4
,
pp. 29-44
Persistent link: https://www.econbiz.de/10012182597
Saved in:
3
Factors affecting purchase and recommendation willingness towards brand extension
Peter, Sachith Indika
;
Ragel, V. R.
- In:
The IUP journal of brand management : IJBRM
15
(
2018
)
3
,
pp. 49-68
Persistent link: https://www.econbiz.de/10011987773
Saved in:
4
The impact of repeated ad exposure on spillover from low fit extensions to a global brand
Lane, Vicki R.
;
Fastoso, Fernando
- In:
International marketing review
33
(
2016
)
2
,
pp. 298-318
Persistent link: https://www.econbiz.de/10011518668
Saved in:
5
The role of consumer perceived fit in brand extension acceptability
Evangeline, S. J.
;
Ragal, V. R.
- In:
The IUP journal of brand management : IJBRM
13
(
2016
)
1
,
pp. 57-72
Persistent link: https://www.econbiz.de/10011536309
Saved in:
6
Brand stereotyping and image transfer in concurrent sponsorships
Carrillat, François A.
;
Solomon, Paul J.
;
Astous, Alain d'
- In:
Journal of advertising : official publication of the …
44
(
2015
)
4
,
pp. 300-314
Persistent link: https://www.econbiz.de/10011410136
Saved in:
7
Consumer acceptability of brand extensions : the role of brand reputation and perceived similarity
Selvanayagam, J. Evangeline
;
Ragel, V. R.
- In:
The IUP journal of brand management : IJBRM
12
(
2015
)
3
,
pp. 18-29
Persistent link: https://www.econbiz.de/10011411340
Saved in:
8
An empirical study of the effects of consumer knowledge on fit perception in brand extension success
Paul, Soumi
;
Datta, Saroj Kumar
- In:
The IUP journal of brand management : IJBRM
10
(
2013
)
1
,
pp. 37-50
Persistent link: https://www.econbiz.de/10009756788
Saved in:
9
Association ambiguity in brand extension
Kim, Jooyoung
;
Yoon, Hye Jin
- In:
Journal of advertising : official publication of the …
42
(
2013
)
4
,
pp. 358-370
Persistent link: https://www.econbiz.de/10010230053
Saved in:
10
Consumer evaluations of product line brand extension
Joji Alex N.
- In:
The IUP journal of brand management : IJBRM
8
(
2011
)
1
,
pp. 22-35
Persistent link: https://www.econbiz.de/10009245005
Saved in:
1
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