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~isPartOf:"International marketing review"
~isPartOf:"Journal of fashion marketing and management"
~isPartOf:"The journal of consumer marketing"
~subject:"Brand image"
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Search: subject_exact:"Brand image"
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Brand image
Markenimage
190
Consumer behaviour
157
Konsumentenverhalten
157
Brand management
111
Markenführung
111
Brand
66
Markenartikel
65
Designation of origin
47
Herkunftsbezeichnung
47
Fashion
23
International marketing
23
Internationales Marketing
23
Luxury goods
23
Luxusgüter
23
Mode
23
Bekleidung
18
Beziehungsmarketing
18
Clothing
18
Relationship marketing
18
Country of origin
17
USA
17
United States
16
Personality psychology
15
Persönlichkeitspsychologie
15
China
14
Rules of origin
13
Ursprungsregeln
13
Einzelhandel
12
Retail trade
12
Social Web
12
Social web
12
Brand equity
11
Marketing management
10
Marketingmanagement
10
Advertising effects
9
Brand loyalty
9
Brand personality
9
Brands
9
Internet marketing
9
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Conference paper
2
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English
190
Author
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Magnusson, Peter
4
Phau, Ian
4
Westjohn, Stanford A.
4
Zdravkovic, Srdan
4
Fetscherin, Marc
3
Guzman, Francisco
3
Aurand, Timothy W.
2
Bhaduri, Gargi
2
Black, William C.
2
Cho, Eunjoo
2
Christodoulides, George
2
Diamantopoulos, Adamantios
2
Doss, Farrell
2
Ge, Jiaye
2
Han, C. M.
2
Harradine, Rod
2
He, Jiaxun
2
Herrmann, Jean-Luc
2
Kim, HaeJung
2
Kim, Jiyoung
2
Krishnan, Vijaykumar
2
Kwon, Wi-suk
2
Lee, Yuri
2
Leone, Robert P.
2
Merunka, Dwight
2
Moon, Byeong-joon
2
Paswan, Audhesh K.
2
Pelton, Lou
2
Poon, Patrick
2
Robinson, Tammy
2
Ross, Jill
2
Sullivan, Ursula Y.
2
Veloutsou, Cleopatra
2
Warnaby, Gary
2
Aagerup, Ulf
1
Ahmad, Muhammad Ishfaq
1
Ahmad, Wasim
1
Ahmed, Sadrudin A.
1
Akhtar, Nadeem
1
Al-Mamun, Abdullah
1
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International marketing review
Journal of fashion marketing and management
The journal of consumer marketing
Journal of business research : JBR
473
The journal of brand management : an international journal
335
The journal of product & brand management
307
Journal of retailing and consumer services
243
Psychology & marketing
135
Asia Pacific journal of marketing and logistics
107
European journal of marketing : EJM
107
Tourism management : research, policies, practice
99
Journal of travel and tourism marketing
98
Journal of marketing communications
90
Marketing intelligence & planning
80
International journal of hospitality management
79
Journal of international consumer marketing
73
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
68
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
67
Industrial marketing management : the international journal for industrial and high-tech firms
63
Journal of global marketing
63
Journal of marketing management : MM
62
SpringerLink / Bücher
62
Marketing letters : a journal of research in marketing
61
Journal of marketing
60
Journal of strategic marketing
59
Cogent business & management
56
Journal of the Academy of Marketing Science
55
Journal of consumer research : JCR ; an interdisciplinary bimonthly
54
The IUP journal of brand management : IJBRM
53
Journal of promotion management : innovations in planning and applied research
51
International journal of consumer studies
49
International journal of internet marketing and advertising : IJIMA
48
International journal of advertising : the quarterly review of marketing communications
47
Journal of Islamic marketing
47
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
47
Journal of promotion management : JPM
47
Tourism management perspectives : TMP
45
Journal of marketing research : JMR
43
Sport marketing quarterly : preferred journal of the Sport Marketing Association
43
Journal of hospitality marketing & management
42
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ECONIS (ZBW)
190
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1
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10
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190
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1
Country-of-origin effects on consumer cognitive structures and preference for foreign brands among elites
Rodrigo, Padmali Gawri Kumari
;
Khan, Hina
;
Naser Valaei
- In:
Journal of fashion marketing and management
28
(
2024
)
1
,
pp. 1-27
Persistent link: https://www.econbiz.de/10014495499
Saved in:
2
Effects of consumer animosity on boycotts : the role of cognitive-affective evaluations and xenocentrism
Xie, Jiali
;
Choo, Ho Jung
;
Lee, Ha Kyung
- In:
Journal of fashion marketing and management
28
(
2024
)
1
,
pp. 45-60
Persistent link: https://www.econbiz.de/10014495501
Saved in:
3
An integrative model for online community citizenship behavior of luxury fashion brands on Instagram
Hsu, Li-Chun
- In:
Journal of fashion marketing and management
28
(
2024
)
2
,
pp. 357-378
Persistent link: https://www.econbiz.de/10014495536
Saved in:
4
The influence of luxury brand personality on digital interaction evaluations : a focus on European and North American markets
Cowan, Kirsten
;
Kostyk, Alena
- In:
International marketing review
41
(
2024
)
2
,
pp. 386-410
Persistent link: https://www.econbiz.de/10014524808
Saved in:
5
Different countries, different institutionsdhow do brand-oriented SMEs leverage branding capabilities to boost export performance?
Ranjan, Piyush
- In:
International marketing review
41
(
2024
)
2
,
pp. 562-589
Persistent link: https://www.econbiz.de/10014524909
Saved in:
6
Innovative attributes, brand reputation and behavioral consequences in the clothing industry : the roles of self-congruity and value consciousness
Nik Mohd Hazrul Nik Hashim
;
Nor Rahimy Khalid
;
Suraya …
- In:
Journal of fashion marketing and management
28
(
2024
)
2
,
pp. 379-401
Persistent link: https://www.econbiz.de/10014495540
Saved in:
7
Examining the moderating role of principle-based entity of luxury brands and its effects on perceived CSR motives, consumer situational scepticism and brand resonance
Teah, Kevin
;
Sung, Billy
;
Phau, Ian
- In:
Journal of fashion marketing and management
27
(
2023
)
5
,
pp. 784-809
Persistent link: https://www.econbiz.de/10014430514
Saved in:
8
How can CSR in demarketing trigger brand advocacy and mindful consumption? : mediating roles of perceived corporate hypocrisy and brand credibility
Hoa Pham
;
Dang Huu Phuc
;
Bang Nguyen Viet
- In:
Journal of fashion marketing and management
27
(
2023
)
5
,
pp. 851-869
Persistent link: https://www.econbiz.de/10014430517
Saved in:
9
The effects of Instagram social capital, brand identification and brand trust on purchase intention for small fashion brands : the generational differences
Kim, Jiyoung
;
Leung, Xi Y.
;
McKneely, Brittany
- In:
Journal of fashion marketing and management
27
(
2023
)
6
,
pp. 988-1008
Persistent link: https://www.econbiz.de/10014430534
Saved in:
10
Global retailers' CSR initiatives during COVID-19 crisis : a cross-cultural examination
Ahmad, Wasim
;
Battisti, Enrico
;
Akhtar, Nadeem
;
Ahmad, …
- In:
International marketing review
40
(
2023
)
5
,
pp. 1054-1070
Persistent link: https://www.econbiz.de/10014470107
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