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~isPartOf:"International marketing review"
~isPartOf:"Journal of fashion marketing and management"
~isPartOf:"The journal of consumer marketing"
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Search: subject_exact:"Brand image"
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Brand image
190
Markenimage
190
Consumer behaviour
157
Konsumentenverhalten
157
Brand management
111
Markenführung
111
Brand
66
Markenartikel
65
Designation of origin
47
Herkunftsbezeichnung
47
Fashion
23
International marketing
23
Internationales Marketing
23
Luxury goods
23
Luxusgüter
23
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23
Bekleidung
18
Beziehungsmarketing
18
Clothing
18
Relationship marketing
18
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17
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Personality psychology
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Persönlichkeitspsychologie
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China
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Rules of origin
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Ursprungsregeln
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Einzelhandel
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Retail trade
12
Social Web
12
Social web
12
Brand equity
11
Marketing management
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Marketingmanagement
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Advertising effects
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Brand loyalty
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Brand personality
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Brands
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Internet marketing
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190
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Magnusson, Peter
4
Phau, Ian
4
Westjohn, Stanford A.
4
Zdravkovic, Srdan
4
Fetscherin, Marc
3
Guzman, Francisco
3
Aurand, Timothy W.
2
Bhaduri, Gargi
2
Black, William C.
2
Cho, Eunjoo
2
Christodoulides, George
2
Diamantopoulos, Adamantios
2
Doss, Farrell
2
Ge, Jiaye
2
Han, C. M.
2
Harradine, Rod
2
He, Jiaxun
2
Herrmann, Jean-Luc
2
Kim, HaeJung
2
Kim, Jiyoung
2
Krishnan, Vijaykumar
2
Kwon, Wi-suk
2
Lee, Yuri
2
Leone, Robert P.
2
Merunka, Dwight
2
Moon, Byeong-joon
2
Paswan, Audhesh K.
2
Pelton, Lou
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Poon, Patrick
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Robinson, Tammy
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Ross, Jill
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Sullivan, Ursula Y.
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Veloutsou, Cleopatra
2
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Aagerup, Ulf
1
Ahmad, Muhammad Ishfaq
1
Ahmad, Wasim
1
Ahmed, Sadrudin A.
1
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1
Al-Mamun, Abdullah
1
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International marketing review
Journal of fashion marketing and management
The journal of consumer marketing
Journal of business research : JBR
473
The journal of brand management : an international journal
335
The journal of product & brand management
307
Journal of retailing and consumer services
243
Psychology & marketing
135
Asia Pacific journal of marketing and logistics
107
European journal of marketing : EJM
107
Tourism management : research, policies, practice
99
Journal of travel and tourism marketing
98
Journal of marketing communications
90
Marketing intelligence & planning
80
International journal of hospitality management
79
SpringerLink / Bücher
78
Journal of international consumer marketing
73
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
68
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
67
Industrial marketing management : the international journal for industrial and high-tech firms
63
Journal of global marketing
63
Journal of marketing management : MM
62
Marketing letters : a journal of research in marketing
61
Journal of marketing
60
Journal of strategic marketing
59
Cogent business & management
56
Journal of the Academy of Marketing Science
55
Journal of consumer research : JCR ; an interdisciplinary bimonthly
54
The IUP journal of brand management : IJBRM
53
Journal of promotion management : innovations in planning and applied research
51
International journal of consumer studies
49
International journal of internet marketing and advertising : IJIMA
48
International journal of advertising : the quarterly review of marketing communications
47
Journal of Islamic marketing
47
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
47
Journal of promotion management : JPM
47
Tourism management perspectives : TMP
45
Journal of marketing research : JMR
43
Sport marketing quarterly : preferred journal of the Sport Marketing Association
43
Journal of hospitality marketing & management
42
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ECONIS (ZBW)
190
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21
The impact of dialectical thinking on androgynous brand equity across cultures : the moderating role of brand positioning
Bravo Velázquez, Alberto
;
Hang, Haiming
;
Ren, Shengnan
- In:
International marketing review
40
(
2023
)
1
,
pp. 176-193
Persistent link: https://www.econbiz.de/10014227463
Saved in:
22
Brand attachment toward functional, symbolic and hedonic brands
Ugalde, Cecilia
;
Vila-Lopez, Natalia
;
Küster, Inés
- In:
Journal of fashion marketing and management
27
(
2023
)
3
,
pp. 470-488
Persistent link: https://www.econbiz.de/10014288977
Saved in:
23
Why do consumers purchase green clothing? : investigating symbolic meanings beyond social status and the role of consumer mindset
Bakış, Selen
;
Kitapçı, Hakan
- In:
Journal of fashion marketing and management
27
(
2023
)
4
,
pp. 710-738
Persistent link: https://www.econbiz.de/10014289011
Saved in:
24
The role of online channel in influencing perceived firm size and brand authenticity in international marketing
Septianto, Felix
;
Japutra, Arnold
;
Putra, Pragea Geldoffy
; …
- In:
International marketing review
40
(
2023
)
2
,
pp. 246-264
Persistent link: https://www.econbiz.de/10014266945
Saved in:
25
Consumer animosity : the mitigating effect of perceived brand globalness
Mandler, Timo
;
Bartsch, Fabian
;
Krüger, Tinka
;
Kim, …
- In:
International marketing review
40
(
2023
)
2
,
pp. 365-384
Persistent link: https://www.econbiz.de/10014266966
Saved in:
26
When cause familiarity leads to positive attitudes toward brands in a cause-brand alliance : a cross-cultural study during the COVID-19 pandemic
Vessal, Saeedeh Rezaee
;
Partouche, Judith
;
Khelladi, Insaf
- In:
International marketing review
40
(
2023
)
5
,
pp. 1245-1262
Persistent link: https://www.econbiz.de/10014470118
Saved in:
27
The effect of brand personality congruence, brand attachment and brand love on loyalty among HENRY's in the luxury branding sector
Shetty, Khyati
;
Fitzsimmons, Jason R.
- In:
Journal of fashion marketing and management
26
(
2022
)
1
,
pp. 21-35
Persistent link: https://www.econbiz.de/10012797973
Saved in:
28
E-store brand personality congruence for multichannel apparel retail brands
Chang, Jae Youn
;
Kwon, Wi-suk
- In:
Journal of fashion marketing and management
26
(
2022
)
1
,
pp. 159-178
Persistent link: https://www.econbiz.de/10012798003
Saved in:
29
Impacts of brand familiarity and brand responses on perceived brand credibility, similarity, and blog recommendation intention : a study of corporate blogs
Kim, Jiyoung
;
Min, Jihye Ellie
;
Le, Linh Ha
- In:
Journal of fashion marketing and management
26
(
2022
)
2
,
pp. 328-343
Persistent link: https://www.econbiz.de/10013162358
Saved in:
30
How do foreign customers' perceptions of product-harm crises affect their transfer of capability- and character-based stigma?
Xue, Rui
;
Qian, Gongming
;
Qian, Zhengming
;
Li, Lee
- In:
International marketing review
39
(
2022
)
1
,
pp. 120-141
Persistent link: https://www.econbiz.de/10013169643
Saved in:
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