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~isPartOf:"International marketing review"
~isPartOf:"Journal of international consumer marketing"
~subject:"Hofstede"
~subject:"Markenartikel"
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Search: subject_exact:"Luxusmarke"
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Hofstede
Markenartikel
Luxury goods
45
Luxusgüter
45
Consumer behaviour
40
Konsumentenverhalten
40
Brand management
16
Markenführung
16
Brand image
13
China
13
Markenimage
13
Cultural identity
9
Kulturelle Identität
9
Brand
8
Fashion
7
Mode
7
Social values
6
Soziale Werte
6
Comparison
5
Vergleich
5
Interdependent preferences
4
Luxury
4
Nachfrageinterdependenz
4
National culture
4
Nationalkultur
4
Social status
4
Sozialer Status
4
Brand extension
3
Corporate culture
3
Designation of origin
3
Herkunftsbezeichnung
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International marketing
3
Internationales Marketing
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Luxury brand
3
Markentransfer
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Perception
3
Personality psychology
3
Persönlichkeitspsychologie
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Article
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Akram, M. S.
1
Arora, Amit
1
Arora, Anshu
1
Buchanan-Oliver, Margo
1
Chakrabarti, Ronika
1
Chebat, Jean-Charles
1
Cruz, Angela Cracia B.
1
Cruz, Angela Gracia B.
1
Diaz Ruiz, Carlos
1
Ho, Nga-Ki Mavis
1
Lee, Se-jin
1
Lee, Wai Jin
1
MacRury, Iain
1
Malik, Aneela
1
McIntyre, John R.
1
Phau, Ian
1
Pool, Javad Khazaei
1
Roy, Rajat
1
Salehzadeh, Reza
1
Sauer, Paul L.
1
Seo, Yuri
1
Shaikh, Shayan
1
Soni, Nitin
1
Williams, Jerome D.
1
Wu, Jun
1
Yim, Mark Yi-cheon
1
Zhang, Mengxia
1
Zourrig, Haithem
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International marketing review
Journal of international consumer marketing
Journal of business research : JBR
38
The journal of brand management : an international journal
30
Identitätsbasierte Luxusmarkenführung : Grundlagen - Strategien - Controlling
18
Journal of fashion marketing and management
14
The journal of product & brand management
14
Journal of retailing and consumer services
13
International journal of advertising : the review of marketing communications
7
Journal of global fashion marketing : JGfM
7
Psychology & marketing
6
Developing successful global strategies for marketing luxury brands
5
Marketing : ZFP ; journal of research and management
5
SpringerLink / Bücher
5
International journal of consumer studies
4
International journal of hospitality management
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
The IUP journal of brand management : IJBRM
4
Asia Pacific journal of marketing and logistics
3
European journal of marketing
3
International journal of contemporary hospitality management
3
Journal of consumer marketing
3
Journal of revenue and pricing management
3
Luxus als Distinktionsstrategie : Kommunikation in der internationalen Luxus- und Fashionindustrie
3
Springer eBook Collection / Business and Management
3
Strategic change
3
Young consumers : insight and ideas for responsible marketers
3
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
Building consumer-brand relationship in luxury brand management
2
Business horizons
2
International journal of business and globalisation : IJBG
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
International journal of retail & distribution management
2
International journal of wine business research : IJWBR
2
Journal of current issues and research in advertising
2
Journal of customer behaviour
2
Journal of global marketing
2
Journal of marketing communications
2
Journal of marketing management : MM
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ECONIS (ZBW)
10
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Date (oldest first)
1
Unconventional luxury brand collaborations : a new form of luxury consumption among young adults in China
Diaz Ruiz, Carlos
;
Cruz, Angela Gracia B.
- In:
International marketing review
40
(
2023
)
7
,
pp. 1-21
Persistent link: https://www.econbiz.de/10014470397
Saved in:
2
Luxury values perceptions in Chinese and English : deviation from national cultures
Ho, Nga-Ki Mavis
- In:
Journal of international consumer marketing
34
(
2022
)
3
,
pp. 255-269
Persistent link: https://www.econbiz.de/10013361415
Saved in:
3
Luxury or masstige : role of global and local identities, luxuriousness variances, price luxuriousness inferences, and consumer flexibility
Soni, Nitin
- In:
Journal of international consumer marketing
35
(
2023
)
3
,
pp. 333-350
Persistent link: https://www.econbiz.de/10014321485
Saved in:
4
Brand attitude and perceived value and purchase intention toward global luxury brands
Salehzadeh, Reza
;
Pool, Javad Khazaei
- In:
Journal of international consumer marketing
29
(
2017
)
2
,
pp. 74-82
Persistent link: https://www.econbiz.de/10011690493
Saved in:
5
Do luxury brands successfully entice consumers? : the role of bandwagon effect
Shaikh, Shayan
;
Malik, Aneela
;
Akram, M. S.
; …
- In:
International marketing review
34
(
2017
)
4
,
pp. 498-513
Persistent link: https://www.econbiz.de/10011760567
Saved in:
6
Consumer response to diffusion brands and luxury brands : the role of country of origin and country of manufacture
Arora, Anshu
;
McIntyre, John R.
;
Wu, Jun
;
Arora, Amit
- In:
Journal of international consumer marketing
27
(
2015
)
1
,
pp. 3-26
Persistent link: https://www.econbiz.de/10010513857
Saved in:
7
Luxury brand markets as confluences of multiple cultural beliefs
Seo, Yuri
;
Buchanan-Oliver, Margo
;
Cruz, Angela Cracia B.
- In:
International marketing review
32
(
2015
)
2
,
pp. 141-159
Persistent link: https://www.econbiz.de/10011296977
Saved in:
8
Drivers of attitudes toward luxury brands : a cross-national investigation into the roles of interpersonal influence and brand consciousness
Yim, Mark Yi-cheon
;
Sauer, Paul L.
;
Williams, Jerome D.
; …
- In:
International marketing review
31
(
2014
)
4
,
pp. 363-389
Persistent link: https://www.econbiz.de/10010388823
Saved in:
9
Status and nonstatus consumers' attitudes toward foreign and domestic luxury brands of underwear
Lee, Wai Jin
;
Phau, Ian
;
Roy, Rajat
- In:
Journal of international consumer marketing
24
(
2012
)
1/2
,
pp. 43-56
Persistent link: https://www.econbiz.de/10009545352
Saved in:
10
Assessing the psychometric properties of Hofstede's versus Schwartz's cultural values of Chinese customers
Zhang, Mengxia
;
Chebat, Jean-Charles
;
Zourrig, Haithem
- In:
Journal of international consumer marketing
24
(
2012
)
5
,
pp. 304-319
Persistent link: https://www.econbiz.de/10009778700
Saved in:
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