Brand attitude and perceived value and purchase intention toward global luxury brands
Year of publication: |
March-April 2017
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Authors: | Salehzadeh, Reza ; Pool, Javad Khazaei |
Published in: |
Journal of international consumer marketing. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 0896-1530, ZDB-ID 1080285-X. - Vol. 29.2017, 2, p. 74-82
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Subject: | Brand attitude | consumer behavior | global luxury brands | perceived value | purchase intention | Konsumentenverhalten | Consumer behaviour | Luxusgüter | Luxury goods | Markenführung | Brand management | Markenimage | Brand image | Markenartikel | Brand |
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