//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International marketing review"
~isPartOf:"Journal of marketing communications"
~subject:"Marketingmanagement"
~subject:"Online-Marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Branding"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Marketingmanagement
Online-Marketing
Brand management
165
Markenführung
165
Consumer behaviour
121
Konsumentenverhalten
121
Brand image
106
Markenimage
106
Brand
54
Markenartikel
53
Advertising effects
41
Werbewirkung
41
Internet marketing
29
Advertising
27
International marketing
27
Internationales Marketing
27
Werbung
26
Marketing management
25
Social Web
25
Social web
25
Designation of origin
19
Herkunftsbezeichnung
19
Beziehungsmarketing
18
Relationship marketing
18
Emerging economies
13
Schwellenländer
13
social media
11
Luxury goods
10
Luxusgüter
10
brand attitude
9
Personality psychology
8
Persönlichkeitspsychologie
8
Viral marketing
8
Virales Marketing
8
China
7
Corporate Social Responsibility
7
Corporate social responsibility
7
advertising
7
Brand equity
6
Brand loyalty
6
more ...
less ...
Online availability
All
Undetermined
37
Free
2
Type of publication
All
Article
51
Type of publication (narrower categories)
All
Article in journal
51
Aufsatz in Zeitschrift
51
Language
All
English
51
Author
All
Anabila, Peter
2
Biraghi, Silvia
2
Pope, Nigel
2
Rita, Paulo
2
Agrawal, Shivani
1
Ahmad, Alaeddin Mohammad Khalaf
1
Ahn, Sun Joo
1
Al Dweeri, Rami
1
Al Shurideh, Muhammad
1
Aljarah, Ahmad
1
Anselmsson, Johan
1
Ashley, Christy
1
Baghi, Ilaria
1
Bai, Huifeng
1
Bajpai, Naval
1
Balboni, Bernardo
1
Ball, Joan P.
1
Barnes, Bradley R.
1
Belanche, Daniel
1
Bellman, Steven
1
Berger, Ron
1
Brown, Mark
1
Burkhalter, Janée N.
1
Butt, Muhammad Mohsin
1
Buttle, Francis A.
1
Casaló, Luis V.
1
Christodoulides, George
1
Coelho, Pedro Simões
1
Cowan, Kirsten
1
Das, Enny
1
DelVecchio, Devon
1
Ding, Qing Shan
1
Dinnie, Keith
1
Drori, Netanel
1
Dąbrowski, Dariusz
1
Eastin, Matthew S.
1
Enslin, Carla
1
Flavián, Marta
1
Fuxman, Leonora
1
Gabrielli, Veronica
1
more ...
less ...
Published in...
All
International marketing review
Journal of marketing communications
Journal of business research : JBR
121
The journal of product & brand management
77
The journal of brand management : an international journal
76
Journal of retailing and consumer services
58
International journal of internet marketing and advertising : IJIMA
49
Journal of promotion management : innovations in planning and applied research
32
European journal of marketing : EJM
30
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
30
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
28
International journal of advertising : the review of marketing communications
27
Journal of strategic marketing
26
SpringerLink / Bücher
25
Marketing intelligence & planning
23
Industrial marketing management : the international journal for industrial and high-tech firms
22
Journal of marketing management : MM
22
Journal of promotion management : JPM
22
Business horizons
21
Cogent business & management
21
Journal of marketing management : JMM ; journal of the Academy of Marketing
20
Journal of marketing
18
Tourism management : research, policies, practice
18
Springer eBook Collection
17
Journal of internet commerce
16
International journal of hospitality management
15
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
15
Asia Pacific journal of marketing and logistics
14
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Journal of advertising research
14
Innovatives Markenmanagement
13
Journal of global marketing
13
Journal of the Academy of Marketing Science
13
International journal of electronic marketing and retailing : IJEMR
12
Psychology & marketing
12
International journal of consumer studies
11
Journal of fashion marketing and management
11
Journal of marketing for higher education
10
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
10
The marketing review
10
more ...
less ...
Source
All
ECONIS (ZBW)
51
Showing
1
-
10
of
51
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Pandemic pains to Instagram gains! : COVID-19 perceptions effects on behaviours towards fashion brands on Instagram in Sub-Saharan Africa : tech-native vs non-native generations
Mahmoud, Ali B.
;
Ball, Joan P.
;
Rubin, Daniel
;
Fuxman, …
- In:
Journal of marketing communications
28
(
2022
)
8
,
pp. 864-888
Persistent link: https://www.econbiz.de/10013493048
Saved in:
2
The impact of social media marketing and brand credibility on higher education institutes’ brand equity in emerging countries
Perera, Charitha Harshani
;
Nayak, Rajkishore
;
Long …
- In:
Journal of marketing communications
29
(
2023
)
8
,
pp. 770-795
Persistent link: https://www.econbiz.de/10014529102
Saved in:
3
The influence of luxury brand personality on digital interaction evaluations : a focus on European and North American markets
Cowan, Kirsten
;
Kostyk, Alena
- In:
International marketing review
41
(
2024
)
2
,
pp. 386-410
Persistent link: https://www.econbiz.de/10014524808
Saved in:
4
Different countries, different institutionsdhow do brand-oriented SMEs leverage branding capabilities to boost export performance?
Ranjan, Piyush
- In:
International marketing review
41
(
2024
)
2
,
pp. 562-589
Persistent link: https://www.econbiz.de/10014524909
Saved in:
5
Effective marketing strategies for global FMCG brands during COVID-19 pandemic crisis
Niros, Meletios I.
;
Niros, Angelica
;
Pollalis, Yannis
; …
- In:
International marketing review
40
(
2023
)
5
,
pp. 1012-1034
Persistent link: https://www.econbiz.de/10014470105
Saved in:
6
The impact of social media communication on consumer-based brand equity and purchasing intent in a pandemic
Lee Heng Wei
;
Ong, Chuan Huat
;
Thurasamy Ramayah
- In:
International marketing review
40
(
2023
)
5
,
pp. 1213-1244
Persistent link: https://www.econbiz.de/10014470117
Saved in:
7
The era of Instagram expansion : matching social media marketing activities and brand loyalty through customer relationship quality
Ibrahim, Blend
;
Aljarah, Ahmad
- In:
Journal of marketing communications
29
(
2023
)
1
,
pp. 1-25
Persistent link: https://www.econbiz.de/10014232386
Saved in:
8
The view from above : examining how drone video ads elicit favorable viewer responses
Tafesse, Wondwesen
;
Khalid, Saba
- In:
Journal of marketing communications
30
(
2024
)
4
,
pp. 487-507
Persistent link: https://www.econbiz.de/10014529318
Saved in:
9
Customer perceived integrated marketing communications : a segmentation of the soda market
Suay-Pérez, Francisco
;
Penagos-Londoño, Gabriel I.
; …
- In:
Journal of marketing communications
28
(
2022
)
4
,
pp. 448-464
Persistent link: https://www.econbiz.de/10013371035
Saved in:
10
Influencers and brands successful collaborations : a mutual reinforcement to promote products and services on social media
Ibáñez-Sánchez, Sergio
;
Flavián, Marta
;
Casaló, Luis V.
- In:
Journal of marketing communications
28
(
2022
)
5
,
pp. 469-486
Persistent link: https://www.econbiz.de/10013371041
Saved in:
1
2
3
4
5
6
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->