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~isPartOf:"International marketing review"
~language:"eng"
~subject:"Hofstede"
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Hofstede
Cultural identity
40
Kulturelle Identität
40
Consumer behaviour
22
Konsumentenverhalten
22
International marketing
18
Internationales Marketing
18
Cross-cultural management
13
Interkulturelles Management
13
Culture
10
National culture
9
Nationalkultur
9
Advertising
6
Comparison
6
Globalisierung
6
Globalization
6
Vergleich
6
Welt
6
Werbung
6
World
6
Brand management
5
China
5
Markenführung
5
Advertising effects
4
Cross-cultural relations
4
Interkulturelle Beziehungen
4
Kultur
4
Measurement
4
Messung
4
Werbewirkung
4
Corporate culture
3
Cross-cultural studies
3
Customer satisfaction
3
Emerging economies
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Emerging markets
3
Kundenzufriedenheit
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Migranten
3
Migrants
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Schwellenländer
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Social values
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English
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Hirschmann, Johannes
1
Mooij, Marieke K. de
1
Shin, Geon-Cheol
1
Swoboda, Bernhard
1
Yoo, Boonghee
1
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International marketing review
Journal of business research : JBR
4
International business review : the official journal of the European International Business Academy
3
Journal of international consumer marketing
3
International business and economics research journal
2
International journal of hospitality management
2
Journal of hospitality and tourism insights
2
Journal of institutional economics
2
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
2
Journal of international marketing
2
Management international review : mir ; journal of international business
2
Tourism management : research, policies, practice
2
Accounting, auditing & accountability journal
1
Applied economics
1
Australasian marketing journal
1
Business strategy and the environment
1
Eastern European journal for regional studies
1
Ekonomický časopis : časopis pre ekonomickú teóriu, hospodársku politiku, spoločensko-ekonomické prognózovanie
1
Empirical economics : a journal of the Institute for Advanced Studies, Vienna, Austria
1
Eurasian economic review : a journal in applied macroeconomics and finance
1
European journal of international management : EJIM
1
European management journal
1
European research studies
1
Foundations of Management : the journal of Warsaw University of Technology
1
Global review of business and economic research
1
Global strategy journal : GSJ
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Interdisciplinary management research XVI ; 2
1
International advances in economic research : IAER ; an official publication of the International Atlantic Economic Society
1
International journal of contemporary hospitality management
1
International journal of critical accounting : IJCA
1
International journal of cross cultural management : CCM
1
International journal of development issues : IJDI
1
International journal of electronic business : IJEB
1
International journal of internet marketing and advertising : IJIMA
1
International journal of social economics
1
International review of financial analysis
1
Journal of business & entrepreneurship : JBE
1
Journal of empirical finance
1
Journal of entrepreneurship
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ECONIS (ZBW)
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1
Comparing dimensions of national culture for secondary analysis of consumer behavior data of different countries
Mooij, Marieke K. de
- In:
International marketing review
34
(
2017
)
3
,
pp. 444-456
Persistent link: https://www.econbiz.de/10011709279
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2
Invariant effect of individual cultural orientations : an application of CVSCALE
Yoo, Boonghee
;
Shin, Geon-Cheol
- In:
International marketing review
34
(
2017
)
6
,
pp. 735-759
Persistent link: https://www.econbiz.de/10011799777
Saved in:
3
Perceptions and effects of cross-national corporate reputation : the role of Hofstede's cultural value approach
Swoboda, Bernhard
;
Hirschmann, Johannes
- In:
International marketing review
34
(
2017
)
6
,
pp. 909-944
Persistent link: https://www.econbiz.de/10011799828
Saved in:
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