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~isPartOf:"International marketing review"
~person:"Bustinza, Oscar F."
~source:"econis"
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Bustinza, Oscar F.
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Exploring the influence of hybrid product-service offerings on firm internationalization strategies : an international perspective
Liu, Yipeng
;
Bustinza, Oscar F.
;
Vendrell-Herrero, Ferran
; …
- In:
International marketing review
40
(
2023
)
4
,
pp. 549-560
Persistent link: https://www.econbiz.de/10014469928
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