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~isPartOf:"International marketing review"
~subject:"Brand"
~subject:"United Kingdom"
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Brand
United Kingdom
Consumer behaviour
142
Konsumentenverhalten
142
Brand image
53
Markenimage
53
Brand management
48
Markenführung
48
International marketing
47
Internationales Marketing
45
Designation of origin
40
Herkunftsbezeichnung
40
Cultural identity
22
Kulturelle Identität
22
Markenartikel
22
Luxury goods
18
Luxusgüter
18
China
17
Country of origin
12
National culture
12
Nationalkultur
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Welt
11
World
11
Comparison
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Country-of-origin
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Emerging economies
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Rules of origin
10
Schwellenländer
10
Ursprungsregeln
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Vergleich
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Beziehungsmarketing
9
Cross-cultural management
9
Globalisierung
9
Globalization
9
Interkulturelles Management
9
Relationship marketing
9
Internet marketing
8
Online-Marketing
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8
Social web
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23
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Ge, Jiaye
2
Magnusson, Peter
2
Westjohn, Stanford A.
2
Zdravkovic, Srdan
2
Akram, M. S.
1
Andéhn, Mikael
1
Buchanan-Oliver, Margo
1
Chakrabarti, Ronika
1
Christodoulides, George
1
Cruz, Angela Cracia B.
1
Cruz, Angela Gracia B.
1
D'Antone, Simona
1
Demirbag, Mehmet
1
Diallo, Mbaye Fall
1
Diamantopoulos, Adamantios
1
Diaz Ruiz, Carlos
1
Fastoso, Fernando
1
Formisano, Marcello
1
Gao, Ying
1
Grappio, Silvia
1
Han, C. M.
1
He, Jiaxun
1
Heinberg, Martin
1
Herz, Marc
1
Hildebrand, Christian
1
Hong, Ruiyang
1
Hu, Zuohao
1
Jo, Myung-Soo
1
Koschate-Fischer, Nicole
1
L'Espoir Decosta, J. N. Patrick
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Lane, Vicki R.
1
Lee, Se-jin
1
Li, Jinping
1
Lieven, Theo
1
MacRury, Iain
1
Malik, Aneela
1
Mellahi, Kamel
1
Merunka, Dwight
1
Michaelidou, Nina
1
Mittal, Amit
1
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International marketing review
Journal of business research : JBR
237
The journal of brand management : an international journal
188
Journal of retailing and consumer services
174
The journal of product & brand management
174
Psychology & marketing
72
European journal of marketing : EJM
64
International journal of consumer studies
60
Journal of marketing management : MM
46
Asia Pacific journal of marketing and logistics
45
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
41
The journal of consumer marketing
39
Marketing letters : a journal of research in marketing
37
Journal of fashion marketing and management
36
International journal of hospitality management
34
Journal of consumer research : JCR ; an interdisciplinary bimonthly
32
Journal of international consumer marketing
32
Journal of marketing communications
32
Marketing intelligence & planning
32
International journal of retail & distribution management
28
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
28
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
28
Journal of marketing management : JMM ; journal of the Academy of Marketing
27
Journal of global marketing
25
Journal of the Academy of Marketing Science
25
Journal of promotion management : innovations in planning and applied research
24
Journal of strategic marketing
24
SpringerLink / Bücher
24
International journal of market research : JMRS ; the journal of the Market Research Society
23
Journal of customer behaviour
23
Journal of promotion management : JPM
23
Journal of retailing
23
The international review of retail, distribution and consumer research
23
Journal of marketing
22
Qualitative market research : an international journal
22
The IUP journal of brand management : IJBRM
22
Young consumers : insight and ideas for responsible marketers
22
Cogent business & management
21
International journal of advertising : the quarterly review of marketing communications
21
International journal of advertising : the review of marketing communications
21
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ECONIS (ZBW)
23
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1
Unconventional luxury brand collaborations : a new form of luxury consumption among young adults in China
Diaz Ruiz, Carlos
;
Cruz, Angela Gracia B.
- In:
International marketing review
40
(
2023
)
7
,
pp. 1-21
Persistent link: https://www.econbiz.de/10014470397
Saved in:
2
Perceived brand localness of foreign brands and its impacts on brand trust and purchase intentions in developing countries in Asia : a social identity theory perspective
Han, C. M.
;
Nam, Hyojin
;
Swanepoel, Danielle
- In:
International marketing review
40
(
2023
)
6
,
pp. 1297-1324
Persistent link: https://www.econbiz.de/10014470374
Saved in:
3
Understanding consumers' upward blame attribution, revenge and reconciliation toward multinational versus domestic brand scandals
Yuan, Shaofeng
;
Li, Jinping
;
Gao, Ying
- In:
International marketing review
40
(
2023
)
6
,
pp. 1432-1455
Persistent link: https://www.econbiz.de/10014470383
Saved in:
4
How does cultural tightness-looseness affect attitudes toward a local vs foreign brand transgression?
Ge, Jiaye
;
Jo, Myung-Soo
;
Sarigollu, Emine
- In:
International marketing review
40
(
2023
)
6
,
pp. 1456-1479
Persistent link: https://www.econbiz.de/10014470391
Saved in:
5
The dual impetus for perceived brand globalness and brand competence in a rapidly changing environment : the role of Brand-Nation Connection
He, Jiaxun
;
Ge, Jiaye
- In:
International marketing review
40
(
2023
)
1
,
pp. 4-27
Persistent link: https://www.econbiz.de/10014227446
Saved in:
6
Impact of nation brand experience on nation brand loyalty, and positive WOM in a changing environment : the role of nation brand love
Yadav, Rohit
;
Paul, Justin
;
Mittal, Amit
- In:
International marketing review
40
(
2023
)
1
,
pp. 28-48
Persistent link: https://www.econbiz.de/10014227448
Saved in:
7
Is brand globalness compatible with brand country-of-origin? : an investigation of hybrid brand positioning strategies for emerging market brands
Hong, Ruiyang
;
Zhang, Zhe
;
Zhang, Chun
;
Hu, Zuohao
- In:
International marketing review
40
(
2023
)
1
,
pp. 49-79
Persistent link: https://www.econbiz.de/10014227450
Saved in:
8
A longitudinal analysis of country image and brand origin effects
Magnusson, Peter
;
Zdravkovic, Srdan
;
Westjohn, Stanford A.
- In:
International marketing review
39
(
2022
)
4
,
pp. 912-930
Persistent link: https://www.econbiz.de/10013396342
Saved in:
9
Do luxury brands successfully entice consumers? : the role of bandwagon effect
Shaikh, Shayan
;
Malik, Aneela
;
Akram, M. S.
; …
- In:
International marketing review
34
(
2017
)
4
,
pp. 498-513
Persistent link: https://www.econbiz.de/10011760567
Saved in:
10
Outbreaks of animosity against the West in China : effects on local brand consumption
Heinberg, Martin
- In:
International marketing review
34
(
2017
)
4
,
pp. 514-535
Persistent link: https://www.econbiz.de/10011760568
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