//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International marketing review"
~subject:"Brand"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Verbraucherverhalten"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Brand
Consumer behaviour
142
Konsumentenverhalten
142
Brand image
53
Markenimage
53
Brand management
48
Markenführung
48
International marketing
47
Internationales Marketing
45
Designation of origin
40
Herkunftsbezeichnung
40
Cultural identity
22
Kulturelle Identität
22
Markenartikel
22
Luxury goods
18
Luxusgüter
18
China
17
Country of origin
12
National culture
12
Nationalkultur
12
Welt
11
World
11
Comparison
10
Country-of-origin
10
Emerging economies
10
Rules of origin
10
Schwellenländer
10
Ursprungsregeln
10
Vergleich
10
Beziehungsmarketing
9
Cross-cultural management
9
Globalisierung
9
Globalization
9
Interkulturelles Management
9
Relationship marketing
9
Internet marketing
8
Online-Marketing
8
Social Web
8
Social web
8
Culture
7
more ...
less ...
Online availability
All
Undetermined
16
Free
1
Type of publication
All
Article
22
Type of publication (narrower categories)
All
Article in journal
22
Aufsatz in Zeitschrift
22
Language
All
English
22
Author
All
Ge, Jiaye
2
Magnusson, Peter
2
Westjohn, Stanford A.
2
Zdravkovic, Srdan
2
Akram, M. S.
1
Andéhn, Mikael
1
Buchanan-Oliver, Margo
1
Chakrabarti, Ronika
1
Christodoulides, George
1
Cruz, Angela Cracia B.
1
Cruz, Angela Gracia B.
1
D'Antone, Simona
1
Diallo, Mbaye Fall
1
Diamantopoulos, Adamantios
1
Diaz Ruiz, Carlos
1
Fastoso, Fernando
1
Formisano, Marcello
1
Gao, Ying
1
Grappio, Silvia
1
Han, C. M.
1
He, Jiaxun
1
Heinberg, Martin
1
Herz, Marc
1
Hildebrand, Christian
1
Hong, Ruiyang
1
Hu, Zuohao
1
Jo, Myung-Soo
1
Koschate-Fischer, Nicole
1
L'Espoir Decosta, J. N. Patrick
1
Lane, Vicki R.
1
Lee, Se-jin
1
Li, Jinping
1
Lieven, Theo
1
MacRury, Iain
1
Malik, Aneela
1
Merunka, Dwight
1
Michaelidou, Nina
1
Mittal, Amit
1
Nam, Hyojin
1
Paul, Justin
1
more ...
less ...
Published in...
All
International marketing review
Journal of business research : JBR
225
The journal of brand management : an international journal
185
The journal of product & brand management
172
Journal of retailing and consumer services
150
Psychology & marketing
63
European journal of marketing : EJM
45
Asia Pacific journal of marketing and logistics
43
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
40
Marketing letters : a journal of research in marketing
35
The journal of consumer marketing
35
Journal of consumer research : JCR ; an interdisciplinary bimonthly
30
Journal of fashion marketing and management
30
Journal of marketing communications
30
Journal of international consumer marketing
29
Marketing intelligence & planning
29
International journal of hospitality management
27
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
26
International journal of consumer studies
25
Journal of marketing management : JMM ; journal of the Academy of Marketing
25
Journal of the Academy of Marketing Science
25
Journal of global marketing
24
Journal of promotion management : innovations in planning and applied research
24
Journal of promotion management : JPM
23
Journal of strategic marketing
23
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
22
The IUP journal of brand management : IJBRM
22
Cogent business & management
21
International journal of advertising : the review of marketing communications
21
International journal of market research : JMRS ; the journal of the Market Research Society
21
Journal of marketing
21
Journal of retailing
21
European journal of marketing
20
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
20
International journal of advertising : the quarterly review of marketing communications
19
Journal of international marketing
19
Journal of marketing management : MM
19
SpringerLink / Bücher
19
International journal of retail & distribution management
18
Young consumers : insight and ideas for responsible marketers
18
more ...
less ...
Source
All
ECONIS (ZBW)
22
Showing
1
-
10
of
22
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Unconventional luxury brand collaborations : a new form of luxury consumption among young adults in China
Diaz Ruiz, Carlos
;
Cruz, Angela Gracia B.
- In:
International marketing review
40
(
2023
)
7
,
pp. 1-21
Persistent link: https://www.econbiz.de/10014470397
Saved in:
2
Perceived brand localness of foreign brands and its impacts on brand trust and purchase intentions in developing countries in Asia : a social identity theory perspective
Han, C. M.
;
Nam, Hyojin
;
Swanepoel, Danielle
- In:
International marketing review
40
(
2023
)
6
,
pp. 1297-1324
Persistent link: https://www.econbiz.de/10014470374
Saved in:
3
Understanding consumers' upward blame attribution, revenge and reconciliation toward multinational versus domestic brand scandals
Yuan, Shaofeng
;
Li, Jinping
;
Gao, Ying
- In:
International marketing review
40
(
2023
)
6
,
pp. 1432-1455
Persistent link: https://www.econbiz.de/10014470383
Saved in:
4
How does cultural tightness-looseness affect attitudes toward a local vs foreign brand transgression?
Ge, Jiaye
;
Jo, Myung-Soo
;
Sarigollu, Emine
- In:
International marketing review
40
(
2023
)
6
,
pp. 1456-1479
Persistent link: https://www.econbiz.de/10014470391
Saved in:
5
The dual impetus for perceived brand globalness and brand competence in a rapidly changing environment : the role of Brand-Nation Connection
He, Jiaxun
;
Ge, Jiaye
- In:
International marketing review
40
(
2023
)
1
,
pp. 4-27
Persistent link: https://www.econbiz.de/10014227446
Saved in:
6
Impact of nation brand experience on nation brand loyalty, and positive WOM in a changing environment : the role of nation brand love
Yadav, Rohit
;
Paul, Justin
;
Mittal, Amit
- In:
International marketing review
40
(
2023
)
1
,
pp. 28-48
Persistent link: https://www.econbiz.de/10014227448
Saved in:
7
Is brand globalness compatible with brand country-of-origin? : an investigation of hybrid brand positioning strategies for emerging market brands
Hong, Ruiyang
;
Zhang, Zhe
;
Zhang, Chun
;
Hu, Zuohao
- In:
International marketing review
40
(
2023
)
1
,
pp. 49-79
Persistent link: https://www.econbiz.de/10014227450
Saved in:
8
A longitudinal analysis of country image and brand origin effects
Magnusson, Peter
;
Zdravkovic, Srdan
;
Westjohn, Stanford A.
- In:
International marketing review
39
(
2022
)
4
,
pp. 912-930
Persistent link: https://www.econbiz.de/10013396342
Saved in:
9
Do luxury brands successfully entice consumers? : the role of bandwagon effect
Shaikh, Shayan
;
Malik, Aneela
;
Akram, M. S.
; …
- In:
International marketing review
34
(
2017
)
4
,
pp. 498-513
Persistent link: https://www.econbiz.de/10011760567
Saved in:
10
Outbreaks of animosity against the West in China : effects on local brand consumption
Heinberg, Martin
- In:
International marketing review
34
(
2017
)
4
,
pp. 514-535
Persistent link: https://www.econbiz.de/10011760568
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->