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~isPartOf:"International marketing review"
~subject:"Multinationales Unternehmen"
~subject:"Strategische Planung"
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Multinationales Unternehmen
Strategische Planung
Strategic management
21
Strategisches Management
21
International marketing
12
Internationales Marketing
10
International market entry
9
Internationaler Markteintritt
9
Transnational corporation
9
Firm performance
7
Unternehmenserfolg
7
Globalisierung
6
Globalization
6
KMU
6
Marketing management
6
Marketingmanagement
6
SME
6
Resource-based view
3
Ressourcenorientierter Ansatz
3
Competitive strategy
2
Corporate Social Responsibility
2
Corporate social responsibility
2
Dienstleistungssektor
2
Dynamic capabilities
2
Dynamische Kompetenzen
2
EU countries
2
EU-Staaten
2
Emerging economies
2
Entrepreneurship
2
Entrepreneurship approach
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Erfolgsfaktor
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International business
2
International market segmentation
2
Internationale Marktsegmentierung
2
Internationalization
2
Knowledge management
2
Organisatorischer Wandel
2
Organizational change
2
Schwellenländer
2
Service industry
2
Strategic orientation
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Article
9
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9
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9
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English
9
Author
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Shoham, Aviv
2
Bustinza, Oscar F.
1
Cavusgil, S. Tamer
1
Ceren, Altuntaş Vural
1
Cooper, Cary
1
Deligonul, Seyda
1
Dong, Xiaodan
1
Efrat, Kalanit
1
Freeman, Susan
1
Fu, Huifen
1
Gaston-Breton, Charlotte
1
Gnizy, Itzhak
1
Hinsch, Christian Andrew
1
Liu, Yipeng
1
Martín Martín, Oscar
1
Nespoli, Chiara
1
Palladino, Rosa
1
Petersen, Bent
1
Safraou, Imen
1
Scuotto, Veronika
1
Turker, Duygu
1
Vendrell-Herrero, Ferran
1
Vrontis, Demetris
1
Zou, Shaoming
1
Ørberg Jensen, Peter D.
1
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International marketing review
SpringerLink / Bücher
79
Europäische Hochschulschriften / 5
49
International business review : the official journal of the European International Business Academy
44
Journal of world business : JWB
41
Management international review : mir ; journal of international business
33
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
28
Journal of international management
26
Springer eBook Collection
25
Edward Elgar E-Book Archive
19
Global strategy journal : GSJ
18
Journal of business research : JBR
16
Gabler Edition Wissenschaft
15
Multinational business review
15
European journal of international management : EJIM
14
The Oxford handbook of international business
14
Thunderbird international business review
14
Asia Pacific business review
13
Emerging multinationals in emerging markets
13
European management journal
13
Research
13
Berichte aus der Betriebswirtschaft
12
Global strategy journal
12
Journal of business strategy
12
Reihe Wirtschaftswissenschaften
12
Transnational corporations and development policy : critical perspectives
12
Transnational corporations and local firms in developing countries : linkages and upgrading
11
Foreign direct investment, China and the world economy
10
New horizons in international business
10
Research in global strategic management : a research annual
10
Springer eBook Collection / Business and Economics
10
The Academy of International Business
10
mir-Edition
10
Critical perspectives on international business
9
Journal of international entrepreneurship
9
Premier reference source
9
Produktion und Logistik
9
Research in global strategic management
9
Berichte zum Generic-Management
8
Betriebs- und Wirtschaftsinformatik
8
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ECONIS (ZBW)
9
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1
Exploring the influence of hybrid product-service offerings on firm internationalization strategies : an international perspective
Liu, Yipeng
;
Bustinza, Oscar F.
;
Vendrell-Herrero, Ferran
; …
- In:
International marketing review
40
(
2023
)
4
,
pp. 549-560
Persistent link: https://www.econbiz.de/10014469928
Saved in:
2
Building dynamic capabilities for international marketing knowledge management
Scuotto, Veronika
;
Nespoli, Chiara
;
Palladino, Rosa
; …
- In:
International marketing review
39
(
2022
)
3
,
pp. 586-601
Persistent link: https://www.econbiz.de/10013396284
Saved in:
3
Local or global : analyzing the internationalization of social responsibility of corporate foundations
Ceren, Altuntaş Vural
;
Turker, Duygu
- In:
International marketing review
32
(
2015
)
5
,
pp. 540-575
Persistent link: https://www.econbiz.de/10011507118
Saved in:
4
Uncovering the influence of the international marketing function in international firms
Gnizy, Itzhak
;
Shoham, Aviv
- In:
International marketing review
31
(
2014
)
1
,
pp. 51-78
Persistent link: https://www.econbiz.de/10010253927
Saved in:
5
Value creation logics and internationalization of service firms
Ørberg Jensen, Peter D.
;
Petersen, Bent
- In:
International marketing review
31
(
2014
)
6
,
pp. 557-575
Persistent link: https://www.econbiz.de/10010467202
Saved in:
6
Strategic re-structuring by born-globals using outward and inward-oriented activity
Freeman, Susan
;
Deligonul, Seyda
;
Cavusgil, S. Tamer
- In:
International marketing review
30
(
2013
)
2
,
pp. 156-182
Persistent link: https://www.econbiz.de/10009756248
Saved in:
7
The effect of market orientation dimensions on multinational SBU's strategic performance : an empirical study
Dong, Xiaodan
;
Hinsch, Christian Andrew
;
Zou, Shaoming
; …
- In:
International marketing review
30
(
2013
)
6
,
pp. 591-616
Persistent link: https://www.econbiz.de/10010212386
Saved in:
8
The interaction between environment and strategic orientation in born globals' choice of entry mode
Efrat, Kalanit
;
Shoham, Aviv
- In:
International marketing review
30
(
2013
)
6
,
pp. 536-558
Persistent link: https://www.econbiz.de/10010212403
Saved in:
9
International market selection and segmentation : a two-stage model
Gaston-Breton, Charlotte
;
Martín Martín, Oscar
- In:
International marketing review
28
(
2011
)
3
,
pp. 267-290
Persistent link: https://www.econbiz.de/10009242877
Saved in:
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