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~isPartOf:"International marketing review"
~subject:"National culture"
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International marketing review
Advertising in developing and emerging countries : the economic, political and social context
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Dresdner Beiträge zur Betriebswirtschaftslehre
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The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
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Influences of culture and market convergence on the international advertising strategies of multinational corporations in North America, Europe and Asia
Jiang, Jing
;
Wei, Ran
- In:
International marketing review
29
(
2012
)
6
,
pp. 597-622
Persistent link: https://www.econbiz.de/10009678950
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